There are total of four main things a Blue Ocean Affiliate should preserve in mind:
1)Eliminate the products and serviceswhich your target market do not want.
This is to conduct research on your existing list of customer. Ask them for feedback. Ask them if you were to offer them such product would they want it. People who are new can do a marketing research around existing product and find the part which is lacking in the existing product you are promoting and develop your own product. It would also be of a lower cost for yourself. This so-called tapping onto your existing customer and product which the merchant consume thousands of dollars developing.
2) Reduce factors which do not provide high value for your customer.
Ask your customer which feature is useless to them or lesser use to them. Send them a survey or online form to comment. You are doing something extra which add value to your customer by know what they want. I am sure most merchant wouldn’t be bothered to do this step. You have the advantage as your customer already know you.
3) Raise factors which adds value to your existing customer. Build rapport with both your potential customer and existing customer. Segmentation of customer is important. You need to know who your buyers are and who are browser. Always give something which you have extinct and wait on you in one way or another rather than pushing free information to your customer. This will add value not only to yourself but to your customer. The more specific you are the more likely the customer would response to your future product that you are promoting.
Don’t just blast out email to your list. Remember we are into Blue Ocean Affiliate marketing. We invent rapport and communicate to them. Just like friends. Send them electronic greeting cards. You are encouraging people to use the service to promote your website and in turn promote your affiliate product.
Allowing one to one advice to some of your highly value customer. I am sure you want to keep those highly value customer on your list for a long long time.
4) Create factors which add value to your new customer.
Now this is the part which will really make a difference. Different customer will require different tools or feature or information. If I ask a affiliates, your list of 10,000 subscriber, how many of them are newbie and how many have never bought a single thing from the Internet before, probably they cannot answer.
Your job is to gain different factors that add different value for different group of customer. You might unbiased want to create 3 sub-groups and lay down your own criteria for the person to be in that particular group.
A current value does not need to be a product like e-book or special discount coupon. It can be a piece of motivational story. A solution to some of their day to day problem which you identify can be solved rather easily. These are value which is almost overlooked by most affiliates. Remember your business survive because of your customer. Your customer does not need you more than you need them. Sound simple? But how many affiliates actually do the above? You need to decide your value now.
Filed under Email Marketing Pro by on Oct 21st, 2011. Comment. 
There are many reasons why businesses use trade display exhibitions for promoting their products and services. If you are considering a trade demonstrate exhibition for promoting your company products and services, there are many advantages to consider before making your reservation and paying your trade show deposit.
Industry-related trade shows offer cost effective selling. By this we mean, you can specifically target a demographic of individuals who may be specifically alive to in your products and services, and, by exhibiting at a trade show, you are getting plenty of “face time” that you may not otherwise get with a traditional sales call by phone or email.
As a trade exhibit exhibitor, you can generate leads directly with those individuals who visit your booth and also keep a cost analysis to determine the average conversion rate for the number of visitors who come by your exhibitor’s booth. With these statistics, you can resolve if the trade show is cost effective for you, how much novel business it creates, and then determine what trade shows, in what locations, are the best lead generation shows for your business’ products or services.
Trade expose exhibition also provides what is known as “3-D selling”. By this we mean, you are given a change to provide not only face time with your clients, and potential clients, but also provide visual aides to describe your business as well as audio aides. Using these three elements, clients can get a better feel for what your organization is truly about and become more directly involved with your staff.
By exhibiting at a trade explain booth, you will be better equipped, as a company, to provide information about your products and services through print material as well as through possible digital animation in your trade show booth, and by having employees personally available to greet individuals who arrive by your booth to learn more about what your company provides.
Trade indicate exhibitions offer one-stop shopping for clients who may be interested in your products and services, and it also provides potential clients with the ability to test your products and services while they are meeting your employees. If you are considering a cost effective way to promote your products and services in the coming year, consider trade show exhibitions as a key advantage to your business.
Sources: Get the Most out of Trade Shows, by Steve Miller, pp. 79-83.
Filed under Email Marketing Pro by on Oct 20th, 2011. Comment.
Is everyone aware of the Paradigm Shift happening right now?
The world is changing at a faster rate then ever, and the computer is to blame. All forms of media have moved to the internet; TV, radio, newspapers, magazines, movies, photos; and it can be overwhelming.
The way we conduct business today is vastly different. Everything is faster, smaller, smarter, and more complex. The learning curve is getting steeper and more challenging and most of us are fearful. Scared of change; scared of uncertainty.
However, if you’re not from my generation, don’t feel left slow in the dust; because this industry, Internet Marketing, has almost instantly popped up out of thin air. Really, there are very few companies that understand all the novel technologies and the power of the internet as a whole; and it’s such an important issue because these technologies are vital to success in today’s business world. That’s why we peek more 22 year old millionaires than ever!
It may inaugurate to become apparent that marketing on the internet is almost a must. Think about it. When was the last time you aged the Yellow Pages, newspaper, or magazine to get information? When will be the day when the Yellow Pages are no longer printed? When will be the day when we all wake up and realize the world has passed us by?
To the younger generations it makes perfect sense because we’re familiar and grew up with the Internet. Need an acknowledge to a inquire? Google it! Need to regain directions? Google it! In a run and need to find the closest gas station? Google it from your phone!
The point is that the internet is an extremely powerful marketing tool and should be used to compliment your existing marketing efforts, not replace it. Don’t be scared; welcome technology and the internet with open arms. Embrace it, because your livelihood may soon depend on it.
Everyone should have an up to date website with content, a genuine message, and a way for visitors to leave their contact information so you can follow up. If someone comes to your website but doesn’t buy, that’s the time to spend the money and difficulty on advise mail, email campaigns, phone solicitations, etc.
It’s not about New V.S. Old. It’s about the best of both worlds. It’s about the added strength that comes when two methods are forged together to form a current stronger method, or product, or business. It’s about taking what we know and making it better; and it’s the very nature of technology.
Why should businesses advertise on the Internet?
On the internet, customers reach to you. They go onto Google, or Yahoo or one of the others and search for products and services, and if you’re there on the first page, they come to you. Extremely targeted, enthusiastic, self-qualified customers come to you. They Come To You. It’s the incompatibility between a cool call and a warm lead.
The outmoded advertising model says: Advertise to the largest audience possible, for ideally the least amount of money possible, and hope that a large enough percentage of that audience will convert in order to not only pay for the cost of the advertising, but hopefully, and god willing, profit a bit too.
It’s a numbers game, and not a very trustworthy one at that.
Internet marketing is the opposite: Advertise to the most targeted audience possible, for ideally the least amount of money possible, knowing that each percentage of traffic is pre-qualified and interested to some degree.
If your traffic is high and you have a website that can convert leads into business, not only can you pay for the cost of the advertising, but it’s possible to profit and grow at such a rate that you bewitch your entire market.(Meaning, the Internet can level the playing field.)
But perhaps the biggest reason to get online is to prepare for the future; so you don’t get left behind. The internet is constantly growing, and in order to discontinue on top of the search engines where people can secure you, your website must grow along with it. Even if you do get on top of Google, page one, # 1 and you get people to come to your site, are they buying from you?
In order to convert leads into real business on the internet, you need to provide the marketplace with information. You need to have a good conception of the internet marketplace because everyone is scared of or annoyed with, spam, pop-ups, and sales promotions; so you must gain their trust.
You also have to be ahead of the curve. You can’t do the same thing as the next guy. By the time someone publishes a book about New and Updated Technology and Business Tactics, the methodology is already outdated by the time it goes to press. That’s why you have to be ahead of the curve. The people that make the gigantic bucks on the internet are ahead of the curve, and they are also the trend setters; 22 and 25 year old millionaire trend setters.
So who can befriend?
I suggest an internet marketing company that offers a complete solution. If you have one company build your website, optimize your site, hold your internet presence you’ll set aside time, money, and headache.
Rothman Marketing (www.rothmanmarketing.com) builds custom advertising and marketing solutions around their client’s business, tying everything together into one integrated marketing plan. By eliminating many different vendors from one single marketing campaign, they can typically lower the overall marketing budget. They have a track record of success and the service doesn’t cost an arm and a leg; cheaper than the yellow pages.
Essentially they do whatever well-known to generate business for their clients using the internet. From fixing and building websites to top search engine placement to professional writing services, Rothman Marketing has cutting edge products that get results. They design custom internet marketing solutions, and they’re pretty darn good at it.
For a one stop shop advertising agency that understands how to market and advertise in today’s technology based business world, read about social media systems advertising.
Filed under Email Marketing Pro by on Apr 4th, 2011. Comment.
Having the right tools and information is crucial to internet marketing. Where a lot of entrepreneurs fail is by not analyzing competitors or the market for their product, as well as other relevant data. Research is also important to get the best priced internet advertising and to gain it more effective. Research helps you find the best keywords to exercise in an internet marketing campaign.
As for advertising, to be most effective, do not limit your ad campaigns to one venue or service, or what seems to be the most popular. An example would be targeting all of your internet marketing ads on Google AdWords, for its reputation and scope. There are millions of users who patron Ask.com, especially new users, and Yahoo, but also other lesser known Web portals with a large audience. Using other services can also save you quite a bit on your marketing budget.
Another primary area of internet marketing is the creation and management of a Web site and all that goes with it, copywriting, SEO, Web hosting and company branding. Coming from a old business Web designer, there are a lot of myths about what a Web site should look like, and in this list are two different providers that are both effective and cost-efficient. Sites that Web designers and programmers would rather you not know about.
So whether you are considering selling a product or service, or promoting a Blog on the Internet, or already have an established Web place, these free and inexpensive internet marketing resources will arm you with what you need to promote your business effectively and efficiently.
Best Free (and low-cost) Internet Marketing Tools for 2006
Google Analytics: This free internet marketing tool shows you how people procure your site, and what actions they take. This information also helps you improve visitor experience. Google Analytics contains over 80 reports and will keep track of the performance of your internet marketing campaigns, including AdWords, email campaigns or any other advertising program. Though free it is a very powerful, yet easy to use tool.
Compete: Similar to Alexa’s Web site ranking tool but more efficient, this free internet marketing tool provides additional data that Alexa lacks for U.S. Web sites, including: unique visitor estimates and multi-dimensional scaling (age, sex, location, and gender).
Mpire Research: Primarily for buying or selling products online, especially auctions, at Mpire you can find out how popular a product is, its average sales price and links to vendors selling the item. The Mpire home page is designed for comparison shopping, with the research component available to members. It is a free internet marketing tool that is very valuable for those involved in product sales.
DotComBuilder: This is the Web site that programmers, designers and some eBay sellers do not want you to survey! It contains the largest and most comprehensive collection of turnkey business sites, Web status designs and fully functioning Web portals that _any novice_ can set up. This through there automated programs and generators. Their collection includes full-featured e-commerce sites in most any category from real estate to recipes, custom search engines and suppose databases. The cost is $79.00 with no limit on the number of sites you create or retain. This build DotComBuilder a very affordable Web site and turnkey business solution.
SEOBook.com offers about the best free internet marketing tools in one place with keyword suggestions, rank analyzer, competitive research and much more. This internet marketing Web spot also includes valuable marketing and copywriting tips in its Blog. The useful information and tools here are hard to beat, at any price.
SiteSell.com: Another site that is a bane to Web designers, programmers and even internet marketers. If you want to build your Web site lawful and have a greater chance of success, SiteSell is a must see site for serious entrepreneurs. Since 1997, SiteSell.com continually adds new products and services helping hundreds of thousands of individuals and minute businesses. Take advantage of the free tools (such as brainstorming ideas and spam check), the free best-selling internet marketing books or find out how SiteSell can be a one-stop situation for most all of your internet marketing, Web site and e-commerce needs. SiteSell offers proof of success and it shows, ranking in the top 250 Web sites in Alexa.
Craigslist.org: With over 15 million hits a month, Craigslist is the 7th most popular U.S. site and includes free classified ads and user forums for 450 cities. Despite the longevity of the site and its popularity, it is often overlooked as a good source of internet marketing. There are very strict guidelines against spam, but for legitimate services and products that you want to accumulate the word out on, Craigslist should be one of your first destinations.
SearchEngineWatch.com: Danny Sullivan is a long-time leading authority in search engine news, information and SEO. It is one the best destinations for those wanting to promote their own Web site in the search engines and keep up on the latest developments. There is a learning curve, with information presuming that readers have some knowledge about search engines. At SearchEngineWatch you will find both free internet marketing information and more in-depth material, accessed by having a paid membership. You may also score free internet marketing trials here among the many advertisers as well.
Yahoo! Answers: When you’re stumped about something or want diversity this is a free and useful destination for finding good information like a flash. It does have its downside in that amateurs also provide irrelevant material. Yet, you usually will learn something useful. Yahoo! Answers also provides an opportunity to effectively promote your business (See: “5-Minutes to More Pageviews: Yahoo! I Have an Answer“), making it a helpful consideration for your internet marketing needs.
CEOExpress – Originally developed for busy executives there is little you can not find on this search portal for business information and research tools. A sampling of categories include: legal, finance, SOHO, legislative, business publications and many other specialized research categories.
Alexa.com Making this the eleventh station as the best couldn’t be narrowed down to ten. While Compete.com may offer better ranking information, Alexa is the destination to go for visiting the top sites in any category, including Internet Marketing. The Web sites are also organized by topic, making them considerable easier to find.
Filed under Email Marketing Pro by on Feb 17th, 2011. Comment.