Constant Contact Company

  • Postcards are a cheap, effective marketing tool.
  • Compiling a subscriber list allows you to stay in “constant contact” with clients.
  • There are a myriad of sites on the web where you can submit your articles free for distribution.


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I’m often asked how I acquire new clients as a freelancer. I use several methods. Following are three marketing tools that, in my opinion, every freelancer and/or small business should consume on a regular basis.

Disclaimer: I have no affiliation with any of the companies listed below – I’m just a happy customer.

1. Postcards: I use Vistaprint.com to order these. The reason is they are inexpensive; they have templates for almost every profession (you can also design your believe postcard from scratch); and they offer some of the best prices around. They also deliver promptly and the quality of the work can’t be beat. The more you order, the more you do.

NOTE: There are many postcard printing sites on the web. Do your own research and find one you like.

Postcards are a cheap, effective marketing tool. If you are a regular reader of any of my small business articles, then you know I advocate using methods of advertising you can afford to uncover. As most clients have to see your message 7 to 28 times before they will call, postcard marketing is an easy and effective plan to reach out to unique clients and stay in touch with existing ones.

2. E-mail Marketing: ConstantContact.com. For as little as $15 month, you can send as many email campaigns as you want. Here again, there are pre-designed templates that make your message look professional (or you can have a template designed for your company for a one-time fee of a few hundred dollars).

Going away on vacation? No scrape. You can position up your campaign to be delivered any date or time you want – a day, week, or month from now.

For my money, the most useful tool this company has is the ability to compile a subscriber list. All you have to do is copy/paste a bit of HTML code where you want your sign-up box to go, and voila! – visitors to your site can sign up quickly and easily. Compiling a subscriber list allows you to stay in “constant contact” with clients, which leads to more sales over time. You can send a monthly newsletter, special deals and discounts, timely articles – the possibilities are endless.

Tip: Staying in touch with clients keeps your business top of mind. But, don’t oversell to your list. What I mean is, always keep your customer’s interests top of mind. Instead of a sales pitch, send an informative newsletter, a timely article, a thank you when it’s NOT the holiday season. Your efforts will pay off handsomely over time.

3. Article Distribution: There are a myriad of sites on the web where you can submit your articles free for distribution, eg, AssociatedContent.com. Some I use often are IdeaMarketers.com, EzineArticles.com and ArticleCity.com, among others.

Every time I write an article, I post it to my website, InkwellEditorial.com, and send it to each of these FREE article distribution sites. This way, other newsletter writers can pick up the content and use it in their newsletter.

Instead of content only being seen by readers of my website, the content may appear on 20, 30, or 40 or more sites at one time. This amounts to tens and hundreds of thousands of readers. Over time – millions. I can’t tell you how noteworthy publicity this has brought my businesses over the last few years.

Also, writing articles brands you as an expert. This adds to your professional credibility in clients’ eyes, allowing you to charge more.

These tools have helped me to grow two businesses in the last 10 years. Utilize them consistently and your freelance business will grow – slowly, but nicely and steadily.

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  • When you increase targeted traffic to your website, you reach more potential consulting clients.
  • Internet marketing doesn’t have to be expensive; there are many free options out there.
  • Offline promotional methods can be highly effective in marketing your professional website.


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Whether you’re an independent consultant, an owner of your own consulting firm, or any kind of freelancer or independent professional, you’ll need a quality web site in order to best market your services in today’s digital age. Creating a business website is not enough. Unbiased because you posted information about yourself and your services on the Internet doesn’t mean anyone is going to find it. You need to promote it! Here are ten tips to back you promote your website and gain exposure for your consulting firm or freelance business.

1. Register your site with the search engines. – While some search engines and directories may find your dwelling on their own, especially if you have a lot of outside links to your site, it’s sometimes beneficial to submit your plot listing (especially because a business state is less likely to have incoming links than a larger content-based site). A large percentage of your space visitors are likely to come from search engines, so you need to make determined they’ll find you there.
While some search engines and directories may acquire your site on their own, especially if you have a lot of outside links to your region, it’s sometimes beneficial to submit your site listing (especially because a business site is less likely to have incoming links than a larger content-based site). A large percentage of your site visitors are likely to come from search engines, so you need to make sure they’ll find you there.

2. Use a Signature (sig) file. - A sig file will usually include your name, company name, contact information and your company slogan. Include a direct link to your web site. The sig file should be included at the bottom of every e-mail you send and at the bottom of every post you acquire to a forum or message board related to your field (if the forum’s rules allow for it).

3. Post to forums!
- Participate in forums that are related to your field or business. You should never use them just to advertise your business, but instead answer questions related to your expertise. You build your credibility and are looked at as an expert in your field. You shouldn’t advertise, but you should always include your sig file at the bottom of each post to link to your company web site.

4. Provide free resources.
- People always love to win something for free. Give them something for coming to your site, and you’ll increase the number of visits much more easily than if you’re impartial trying to sell your services. For example, offer a free first consultation, free articles, downloadable forms, free software, or anything that’s valid to your target clients.

5. Optimize your station for search engines.
- Submitting your sites to search engines and directories is a noble start, but you should always optimize your position to improve your ranking in search results.  Optimizing your site can range from building incoming links to your area to frequently using highly searched for keyword phrases in the text of your website.

6. Send e-mail newsletters.
- You can exercise e-mail newsletters to tell people about company news, web site updates or special promotions. Send them to all of your past clients, and do a mailing list sign-up box on your website so visitors can choose to receive the information. By letting people know what’s going on with the business, you can bring in more situation hits and hopefully more paying projects.

7. Expend reciprocal links.
- In order to place high in most search engine ranks, you should have a lot of quality links to your plot. What that means is that the sites linking to you should be valid to your subject and not fair free-for-all link pages. By using reciprocal links (or exchanging links with another site), you’ll find more people willing to link to you. Remember, with links, quantity is important, but quality is key.

8. Run another web site.
- Sometimes a business site just isn’t that interesting to the general public, or even as a regular stop for your target audience. So, why not start and run a more general web place about your topic? For example, a law firm specializing in small business law could also run a general site about business law, with articles, forms, links to information on legal cases or other relevant material. Then, they could list their firm as that site’s sponsor, using banner ads or other links throughout the site to bring people to the business web site. The most important thing is to provide a good amount of quality content.

9. Buy ad space.
- If you’re still not drumming up enough hits, you can always select advertising online. Two effective methods are to consume expend ad services such as Google’s Adwords, and buying advertising space directly on some of the most successful web sites related to your field (or smaller, but highly targeted sites, depending on your budget).

10. Exercise offline promotion!
- Online promotion shouldn’t be your only notion to promote your site. Even if you’re an e-consultant, completely working with your clients online, you should still use the most basic offline methods. Have professional letterhead, envelopes, and business cards printed for your company, and don’t forget to include your url (web site address) on absolutely everything!

A key to increasing your influx of clients as an independent professional is in getting your name out there.  Promoting your website effectively is key to putting potential clients in a situation where they can learn about you, your services, and your past work all in one place.

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  • A business is little more than a political campaign.
  • Don’t pick a herd mentality to your business.
  • Target your message to a well-defined group and work your tail off to meet their needs.


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Watching the last presidential election, I couldn’t help but contemplate on how closely the campaign mirrored what small business owners should do to come out on the winning side. What do I mean?

Politics aside, there are specific steps that every candidate (ie, small business owner) can take to ensure success.

1. Plan ahead: Practically every time you heard a spokesman from either camp, you would hear them say something along the lines of, “When we started this journey a year and a half ago …”

One of the reasons I mediate American presidents aren’t as effective as they could be is because they spend upwards of half their term preparing for re-election. In France, for example, a presidential term is five years; a recent change from 7 years. But, I digress. The point is, long before the American public is even thinking about the next president, those slow the scenes are looking ahead to V-Day (Voting Day).
The message to entrepreneurs: Leer at your business a year or two out and ask yourself some basic questions: ie, where do you want to be in a year or two and how are you going to procure there? If you inaugurate breaking it down by quarter, month, week and day, you’ll see that it almost REQUIRES you to take this long-range view to make your goal a reality.

Media Tip: The larger the media outlet, the longer you need to plan ahead if they will be share of your marketing plan. For example, the May 2005 article in the national publication Be Your Own Boss Magazine featured my online business at the time, EthnicHomeDecor.com. The interview was conducted a full 7 months ahead! So, start planning early.

2. Compartmentalize: Remember the political pundits kept saying that the election was going to near down to Ohio? And I’ll be damned if it didn’t. Not only did it come down to one state, it came down to one county in that state – Cuyahoga.

Lesson to be learned: Don’t take a herd mentality to your business. Target your message to a well-defined group and work your tail off to meet their needs (eg, get their vote).

3. Repeat, reveal, repeat: Even though Bush didn’t win the state of Pennsylvania, he made over 40 trips there to campaign. Why?
Hedging his bets, his team was thinking that they had to prefer away a blue (Democratic) state if he was to win. So he went there again and again and again. The strategy almost worked. Looking ahead, this sets his party up for a nice hurry to take the dwelling in 2008.

What’s the lesson? Remember, it takes 7 to 28 times for a potential customer to ogle your message before they will buy from you. Constant contact is the name of the game in marketing. Stay in touch constantly so that potential customers will think of your company first when they want the type of product/service you offer.

A business is little more than a campaign. It requires careful planning, strategizing and implementation to get the vote of confidence that translates into landslide sales!

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