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January 21, 2012

25 Sources For Researching Jobs, Companies, Industries, And Markets

Many sources are available to people interested in identifying what companies operate in particular addressable markets or industries, and for gathering useful information and intelligence on them. While many are obvious, others may not be so, or may be employed in marginally effective or ineffective manners. The sources identified herein are useful for business planning, market analysis, evaluation of products or services, or support job search related efforts – among other uses. The numbers of sources are come infinite; I have listed and discuss those I have found to be of value to supplement those that may be found in the research section of public libraries:

1. Internet search

2. Securities and Exchange Commission 10-K and other filings

3. Yahoo finance (and similar tools) – data and message boards

4. Company websites

5. Company product or capability literature

6. Company newsletters

7. Business journals and newspapers

8. Industry and trade magazines, business and interest (or hobby) magazines and periodicals

9. Industry and trade blogs and forums

10. Trade shows and industry events

11. Business and professional networking sites

12. Manufacturer representatives

13. Recruiters

14. Customers of competitors or businesses of interest

15. Competitors

16. Job board advertisements

17. Employees

18. Business brokers

19. Social and Philanthropic organizations

20. Chamber of commerce, Phone books

21. Local, and other, government officials, regulatory agencies

22. Universities – professors, student theses, alumni associations

23. Cold calls

24. Thomas Register

25. Paid information sources

There are other sources, to be sure; those listed above are sources I have used with success in gathering intelligence to support creation of business plans I have written and market analyses coincident with such endeavors.

Discussion:

1. Internet search: Perhaps the most common, or soon to become so, method for gathering information. The key is to identify multiple search query statements or keyword strings – not impartial one. In many cases, an internet search will show how fragmented the internet really is; a single search query may result in a mixed bag of links, pointing to individuals, companies, events, etc., and articles – which may or may not be germane to one’s interests. This is typically the result of one or more factors such as the tags in, activity levels of, or updates to, a given website, hence, the importance of multiple search and keyword combinations for any given query.

2. Securities and Exchange Commission filings: If the company is publicly traded, the site www.sec.gov can be invaluable. Filings are available in html or pdf formats, and contain a wealth of information not only on strategy and discussion of unique business performance, but on board of director and executive changes, acquisitions, mergers, and closure/exit of business lines, litigation, financial trends, and often, useful market data that a competitor would otherwise have to pay for.

3. Yahoo (and other) finance boards: Not only does this state contain information on financial statements, corporate officers and board members, it contains a message board. A great deal of traffic is nonsense – e.g., someone promoting a stock market tool or website – leaving the balance a mix of investors, disaffected current and former employees, and company management responses to some of the postings. The opportunity here is not only to data mine the postings, but to contact the users and ask the questions you seek answers to.

4. Company websites: Websites are useful not only for data mining press releases, but also to identify key executives and other employees that can be searched for on the internet and in business and social networks. Often, once a name is identified for a key position, the person can be contacted by phone – switchboard or automated directory – or their email address can be discovered, leading to a point of contact.

5. Company Product and capability literature – this information will identify the addressable market space and capabilities of an organization, and at times will contain statements that indicate specific market approvals, such as “Euro III certified” or other market certifications.

6. Company newsletters: If you are in the area of the company of interest, stop in the lobby – newsletters may frequently be found on end tables. In addition, lobby areas usually contain plaques and awards – providing other research leads (customer names, certifications, etc., awards, milestones, notable events). In the event you are remote to the location of the business, many companies have email newsletters that can be signed up for, or “contact” locations on their websites that requests for information – such as the latest newsletter – can be submitted to. As these are typically administered by clerical and/or junior staff, the response rate is typically very high.

7. Business journals and newspapers: These sources will often contain articles on companies, with information ranging from things as innocuous as “people in the news” – who joined the company in a key position, who is retiring, who was promoted – to executive interviews, press releases, and newsworthy events of journalistic value to newspapers. Many have article search – to include archive search – capability. Advertisements can also be data-mined.

8. Industry and trade magazines, business and hobby (or interest) magazine and periodicals: These publications – print and electronic – often identify industry-, company-, and product-level changes, in addition to newsworthy industry events and insights to include interviews with key company and industry leaders. I have found these sources particularly useful for finding data and statistics. Advertisements can also be data-mined.

9. Industry blogs and forums: Blogging is a growing activity and a rich source of information and analysis by hosts/blog owners. The bloggers and forums are populated by thought leaders, knowledgeable people, and by contributors that comment on the blog topics. In addition, bloggers and contributors can be contacted to delve further into information, insight, and opinions relevant to your interests.

10. Trade shows and industry events: Explain up at a trade show, and you will find everything from company representatives – to include executives in some cases – to competitors, and literature. Most importantly, these events can be very fruitful when it comes to identifying differentiation strategies, new product development, and capability plans. There are also many occasions in which dialogue will reveal elements of enterprise strategy.

11. Business and professional networking sites: ZoomInfo, etc., Spoke, and LinkedIn: These sites contain information on companies, and search queries on these sites can often identify people by title/function/location – for original and former employees. Many profiles possess personal or company email addresses, and some profile biographical and career summaries identify accomplishments and other information that provide valuable insights – particularly when such sites are data mined over several or many names.

12. Manufacturer representatives: Manufacturer representatives promote and sell, on a commission basis, products. They are excellent sources of information on companies, to include company management, capabilities, activity, news, developments and competitor analysis. If a manufacturer’s representative is found for one company in a market segment, one will typically glean other companies in the same space using manufacturer representatives too.

13. Recruiters: Company relationships with recruiters usually include detailed candidate skill set requirements and the reason for the hiring need. Recruiters are fervent in viable candidates – with or without an opening for your specialty – and they will usually talk with you and share information. If you are not a viable candidate, an suited strategy is to ask for a point of contact within the company of interest; a name or names are usually offered. Recruiters also tend to specialize either in a particular profession and/or industry, and many have a background in the profession or industry they focus on and support as recruiters. In that regard, they are valuable information sources in and of themselves.

14. Customers of competitors or businesses of interest: There are a variety of ways to find customers; one is petite only by ingenuity in that regard. Sources such as “Angie’s List” and the Better Business Bureau can be worn to review recommendations and complaints. In larger companies, staff in supply chain or purchasing can be located by asking for the employee that is in charge of or responsible for buying “commodity X”.

15. Competitors: A call to the sales staff, visiting a booth at a trade exhibit, or “contact us” email, is an effective method for gathering information and intelligence. A seek information from about product or company focus will often result in prompt identification of differentiators, and many times will provide information available through alternative channels relative to other companies that compete with the competitor on topics such as performance, products, or services. This is an excellent method to catch information from divergent perspective.

16. Job board advertisements: What company is hiring, and what type of people are they hiring? What are the skill sets and experience desired? How many people do they need? Where are the openings – at what locations of a company? What is the reason for the need? A great number of job postings provide this information; at times, in a single posting, and on other occasions, a number of postings must be reviewed to accept insight into activity and why it is occurring.

17. Employees: Most people want to help. If you protest an interest – for example – in getting a job with a company, whether it be to the receptionist, HR manager, or Director of Operations, this innate quality of human nature often provides insights on how a company is doing, whether the company is hiring or not, and key events. From a competitive intelligence standpoint, this source is a little more checkered, but at times may provide insight on contract awards, etc., staffing plans, and other useful information.

18. Business brokers: This applies more to privately held companies of smaller size. Most all business broker websites allow searches by business type; some support local metropolitan area search scope, others, national. This is a little more indirect of a method, but at times can be a source of competitive intelligence. A broker website inquiry can often put one in contact with a principal, through which one may be able to obtain historical financial statements, pro forma statements, and other information such as photographs which may provide powerful insight into the state of the competitor’s business, business model, and future plans – at no cost. This source typically requires execution of a non-disclosure agreement.

19. Social and philanthropic organizations: Rotary, Lions, etc., organizations, clubs, and associations: These organizations have many civic and industry leaders, business owners, and executives as members – in addition to employees in different functions and career levels. Members of these organizations are connected in common cause with others they may otherwise never have occasion to interact with, and may provide referrals and names of use relative to industry and company contacts. The power of this source is to network with members of such organizations.

20. Chamber of commerce, phone books: Very basic. Attend a mixer at a chamber of commerce, and even if the company is not a member, someone there has probably worked for them, or done business with them, or has a friend or family member at the company. Phone books provide the main number of a business, and once called, request can be made to voice with the “head of engineering” or the “general manager”, etc.

21. Local government officials, regulatory agencies: Most every city has an economic development director or some variant of the position, in addition to council members engaged in some develop of commerce. Local – and for larger companies, region and even federal government – officials have contact with the leadership level of companies, and in larger cities or counties, will have adjunct, quasi-governmental agencies with a charter to promote and grow economic activity within their geographical state of responsibility. Regulatory agencies often provide information under the freedom of information act regarding filings, violations, etc., which may provide insight into technological, quality, manufacturing, design, process, or other issues resident within a company.

22. Universities: Professors often consult for companies, or have conducted significant research on a given industry. Students may, in completing assignments, calculate the cost of capital for a company in a finance course, analyze an industry in a marketing class, or analyze a company’s competitive strategy in a capstone strategy class. There are often animated insights and interesting data contained therein, and many times, students, in completing such projects and assignments, are able to communicate with company leadership and discuss topics that otherwise would not be available to a non-academic party. Many Doctoral and Master’s theses and a ample number of undergraduate papers are available through university libraries and university systems within a State. Alumni associations can also be key sources of information to researchers, as a common experience is the lead-in from which inquiry may be based.

23. Cold calls: If you are a calling a competing company, you must decide how to conduct the call. I have found through personal experience that forthright communication about who you are and what you are looking to do will typically provide more information than an attempt to be coy or cunning. I make a habit of researching many of the sources identified in the preceding paragraphs first, and have found doing so before a cold call useful in facilitating a collaborative exchange of information; after all, your competitor is alive to in what you are doing too, and your thoughts on the industry, etc., and on customers. If your purpose is to find a job, you will find people are generally willing to assist. The key is to identify your interests and intent at the outset of the call.

24. Thomas Register (and similar sources): The Thomas Register is primarily a tool for sourcing suppliers; it can be searched to identify company size in revenue and number of employees, and worn to identify locations and products. The necessary determinant is how any given company uses Thomas Register as a tool.

25. Paid information sources: These range from industry associations and councils – typically non-profit – to businesses that do analyses and create market studies – and sell them on a fixed-price basis to customers interested in industries and technologies typically characterized by big addressable markets. I have found industry associations and councils to provide more useful information, and at far more reasonable prices. Dun and Bradstreet falls into this category, as do others such as Hoovers, however, these sources rely on maintenance from companies and other sources to maintain accuracy of information. I have found the data to be very moral in some cases, and very unsuitable in others.

The sources and methods for gathering information listed above are by no means comprehensive or all-inclusive; they represent those I have used in and throughout my career to gather information. I have weak these sources primarily to write business plans, however, they are also relevant to job search, market analysis, and other endeavors.

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August 22, 2011

Social Shopping-tapping The Power Of The Masses

SANJAI VELAYUDHAN

HUMAN GROUPS- A SOCIOLOGICAL INTRODUCTION:

Humans by nature are social and pro-active communicators. Their evolution from nomads to a settled life has been supported by the development of languages that facilitated effective communication between each other. This skill played a crucial role in the formation of societies and civilizations created by co-existing groups-both cooperating and competing ones. Social interactions between humans have established an extremely wide variety of traditions, rituals, ethics, values, social norms, and laws, which together get the basis of human society which is but an aggregation of a variety of groups. Humans with their advanced cognitive capabilities have revolutionized their own socio-technological progress that would not have been possible without intra-group compatibility. For Homo sapiens, Communication is not just a way of life, but a compulsion.

Human nature is marked by inherent contradictions-despite being driven by individualism, living in groups all their lives are one of them. Overcoming strong obstacles of individualism had its strong motivation- survival. Their relatively smaller size as well as the lack of natural defenses like horns, lively teeth, claws etc. save humans at a disadvantage compared to other animals. It is by coming together and living in groups, that they overcame these deficiencies and survived. As an outcome of living together for centuries, humans have learnt the art of collective decision making as well as influencing each other.

HUMAN GROUPING & HERD MENTALITY:

As discussed above, people tend to form groups or join them as a natural process. This grouping could be voluntary or involuntary. Groups may also be structured or unstructured. The type of group a person is a member of also defines the person.

Living together in societies for a long time has made humans dependent upon the opinions of its own kind and this has sociological/psychological underpinnings. Its outcome has been studied under the academic discipline appropriated called “group behaviour”. It may be understood as” the behaviour exhibited by people while interacting within groups-large or small”. The dynamic processes of communication in a group tend to be different than between non-connected individuals. Formation of rules and regulations that operate in a group ensures that a substantial number of people within a group act in tandem to achieve a goal that differs from what individuals would do acting alone.

One of the crucial outcomes of people living in groups and societies for most of their organised lives seems to have been the formation of “herd mentality”. It may be described as the design in which people influence and are influenced by their peers to adopt acceptable behaviors & follow popular trends. It implies a fear-based reaction to peer pressure which makes individuals act in order to avoid feeling “left gradual” from the group. This necessity to be a “share of the trail” is a very strong factor that continues to influence the behavioural patterns of people.

The results of an experiment conducted by researchers at Leeds University, led by Prof. Jens Krause, brought out the power of herd mentality . They performed a series of experiments where volunteers were told to randomly pace around a gargantuan hall without talking to each other. A select few were then given more detailed instructions on where to walk. The scientists discovered that people extinguish up blindly following one or two people who appear to know where they’re going. The published results showed that it only takes 5% of what the scientists called “informed individuals” to influence the direction of a crowd of around 200 people. The remaining 95% follow without even realizing it. “There are strong parallels with animal grouping behavior,” says Prof Krause, who reported his study with John Dyer in the Animal Behavior Journal. “We’ve all been in situations where we get swept along by the crowd but what’s interesting about this research is that our participants ended up making a consensus decision despite the fact that they weren’t allowed to talk or gesture to one another… In most cases the participants didn’t realize they were being led by others.” This is excellent example of how the human brain is setup for social life. Even without a top-down organizer or any sure rules, society just falls into place. (10)

Stamp Earls (11) proposes that each individual does what they do largely because of what other people do or don’t do (even if our brain tells us other wise). In fact Sign Earls turns the idea of thinking then doing on its head and argues that people actually act and then assume about it later. He would also argue that there’s not much point in spending too much time, energy or money asking people why they do what they do because, quite simply, they don’t actually know. We like to think that we make individual decisions and that we decide our own behaviour. However, the truth is that most of the time we are heavily influenced by the behaviour of those around us. It is a herd mentality.

As behavioural scientists have proposed, any behaviour that is constantly rewarded will be re-inforced and those that are not will be extinguished. The large no. of people who pay heavy membership fees to be piece of exclusives clubs or gated communities are actually wanting to a piece of “their type of people”. To be out of such communities means a loss of reputation and support system.

Since social behaviour seems to have been re-inforced in humans over a period of time, there has to be obvious benefits of doing so. Some of the benefits may be highlighted thus:

* Security

* Recognition & Status

* Self -esteem

* Power

* Comfort of group decisions & group responsibility

INTERNET AND SOCIAL NETWORKING:

It is a fact that the internet has brought about a radical transformation in the way we interact & communicate with each other. By opening up the possibilities of instant communication, it has affected our social, cultural as well as commercial behaviour. The rapid sharing of information through online congregations has helped the Internet to become a very powerful tool and pivot of information, recreation, and socialization. It has become a vast repository where people can find information, inspiration, like-minded people, communities and collaborators faster than ever before. New ideas, services, business models and technologies emerge and evolve at dizzying speed in this social media.

The explosive diffusion of the Internet since the mid-1990s resulted in it evolving as a robust platform and brought along technological advances. Advanced digital technology enabled people to create their own content, including images, words, video or audio on the internet. This has been supported by the falling prices of computers, digital cameras, and high-speed internet access. Easy access and widespread availability of free or low-cost, idiot-proof editing software allows people to have a live blog website up and running within minutes of deciding to do so. In fact, among the defining characteristics of social media are the blurring of definitions, rapid innovation, reinvention and mash-ups. Many websites and software developers benefit people to play with their services and reinvent them. Most of the content in these sites are generated by its members themselves. It may be safely assumed that they build, own, operate and manage these spaces resulting in a participatory boom!

Social Networking has made the world a smaller place thus making communications easier. With people connected across continents and this has resulted in instant exchange and cross-fertilization of ideas. Emerging from the net, virtual communities as social aggregations have undergone its fragment of evolution and started to become alternative to physical interactions. Today’s powerful technologies enable one to do business across continents without any physical movements or have friends across the ocean without having ever crossed it, create powerful business proposals from two different continents and so on and so forth. Geographical distances are no longer a hindrance and fast becoming a myth.

As an extension of social activities on the physical plane, online communities have widened its scope and enabled people to reach out to those who otherwise might not have been reachable. Online social networks have evolved from their original purpose of being just virtual meeting places where people can interact with one another to becoming an

important platform for innovation. With the advent of an increasingly stable mobile platform, the development of area based services and the adoption of mobile devices such as smart phones by a wide variety of users, social networks have evolved from “pure-play” web-based applications to hybrid (Web-based and mobile-based) applications and those which are based entirely on the mobile platform.

SOCIAL SHOPPING-THE NEW MANTRA

While the world got flatter and the political borders turned less obtrusive, the emerging lifestyles at least in the metropolitan cities seem to have managed to contract the active social life of many people. Work pressures and tighter deadlines combined with virulent ambition to succeed seem to have left little time on energy with people to meet and mingle with friends and acquaintances after work. Being social animals by nature this possibly left a void in their lives. For all people constrained of time or wanting instant results, social networking came as a boon. One of the very reasons for its success itself comes from the fact that it was a solution for an existing inherent need.

The explosive growth of internet and its increased usage has naturally enabled people to aggregate on it for socialization and networking. The internet is still growing fast and its constant evolution has been forcing development of cutting edge technologies. Novel web applications had enabled the addition of easy-to-use yet, cutting edge functionalities. Driven by these new functionalities, the web has become more people-friendly and interconnected people like never before. The web is not a one-way street anymore but rather corresponds to the main belief of a participative internet. The fast growth of social networks and the successful concept of attracting previously orthodox activities by people are the central phenomenon of the transformed “social web”.

Due to steadily increasing and active participation by its members, social web services have gained spacious popularity in the last couple of years. The commence of social networking sites like orkut, face book, twitter, MySpace, and media sites like Flickr, YouTube came as a relief to most people as it opened up fresh avenues of interaction with other humans and expose the varied functionalities of social sites. It has made friends and acquaintances accessible from anywhere creating a wider social arc than ever before. Millions of people are logged-in at any given point in time seeking their collective social ambrosia. It wasn’t long before organisations identified these voluntary aggregations as potential business opportunities. It wasn’t the organisations that started social shopping but it was an outcome of the unusual need of the masses. Many people were discussing about products on social sites significantly affecting products or services. Peer-reviews were being generated in large numbers and people lapping them up. Left without interference or influence these reviews had the power to fabricate or mar products and for that matter companies. This trend of using public space to review products, online retail and e-commerce environments had to rapidly adapt to accommodate the opinion of people, its consumers or otherwise. Providing the opportunity to freely discuss within the sacred space of an organisation’s website was a cathartic experience for its customers. It was also the beginning of the process of integrating them within the system. Thus, a modern shop visitor can recommend products, leave comments, rate vendors or publish wish lists. This phenomenon, called social commerce or social shopping, leads to increased customer satisfaction & user participation. Successful exploitation of the social shopping concept has led to a strong demand for innovative social commerce models and concepts like crowd-sourcing, consumer generated content, live shopping etc.

Combining social activities with rob decisions does not represent a paradigm shift because; shopping has always been a social activity. For the pre-internet generation too, shopping trips to the market were not only for purchasing essentials but also for meeting people. The marketplace thus, has always been a place of convergence. Social shopping is nothing but an extrapolation of the same convergence-albeit over the net. A layman’s definition of social shopping would be “a form of e-commerce that leverages the “wisdom of the crowds” where a large no. of people communicate, fraction recommendations and aggregate information about products, prices and deals”. Social shopping opinion makes sense as “aggregation of information in groups’ results in better decision making and are more valuable than those generated by individuals”. The “wisdom of the crowds” generated among peers has more credibility since people tend to trust product recommendations that arrive from community members. Credibility of the opinions are established due to its diverse sources within the community. According to a Yankelovich Research, consumers trust friends above experts when it comes to product recommendations (65% trust friends; 27% trust experts). Social psychology has shown that people tend to develop relationships with those who have similar interests like them, transcending demographics and psychographics. And those who have established a strong relationship with each other have the capacity to influence each others’ behavior. Social shopping enabled by the internet is one of the most effective business ideas to come out in the recent times. Combining the power of two popular activities among the e-masses-networking and shopping, it is turning out to be the new frontier in e-commerce.

According to a Nielsen characterize, it has been estimated that two-thirds of the world’s Internet population visit a social network or blogging site and these activities now legend for almost 10% of all internet time. ‘Member Communities’ has overtaken personal Email to become the world’s fourth most popular online sector after search, portals and PC software applications. ‘Member Communities’ has taken a foothold in every major market from 50% of the online population in Switzerland and Germany to 80% in Brazil (12). Immensely popular social marketing enables organisations to tap into consumer peer groups who communicate regularly through the Internet and is proving, in most cases, to be even more effective than advertising, by creating loyal consumer bases and providing real time consumer-to-consumer interaction. It’s not unprejudiced blogs and virtual communities where customers can exchange notes; interactive websites that centre on specific brands are also being created that entice both brand loyalists as well as curious potential customers. “The web is fast moving from a publishing mode to a participation mode. It is a medium where community participants are belief leaders who help in adopting brand values by sharing personal experience, views and suggestions with other members.

Social networks’ market power and their mass of potential customer, are forcing a mutation of existing shopping concepts & social commerce has become the synonym for the next generation online commerce and is significantly affected by a fast preceding social networking. Up until recently, Internet shops were largely a replica of traditional stores – departments and categories that largely were produced for the convenience of the shop. However, people don’t shop online in the same way as they do in a traditional retail store. Social shopping websites develop their enjoy distinct personalities and are redefining e-commerce by influencing customers. Shoppers can find out the best deals and the best items for specific purposes. E-shopping sites are responding to the online behaviour which is much more social. Affected by changing customers preferences, enormous popularity & expansion of social networking, conquest of niche markets, online sellers have created a new generation of business and sales concepts within the past few years, which differ fundamentally from conventional e-shops.

Social shopping as a venture has evolved over time. As online shopping gained steam in the early days, pioneer e-merchants like eBay and Amazon gained control, and remain very much in that station, of the market. Companies are using social shopping to increase membership, empower & seize community members, stoking buzz, engaging influencers, nurturing brand advocates; network listening, market research, product development, offer enhanced customer service and thus, build a two-way communication channel between the community and the decision makers of the company. Although essentially companies create online communities to strengthen their emotional connection with consumers, they’re obviously not eliminating the idea of a potential sale. After all, the greater the engagement with the effect, the better the chances of positive action.

FEW BENEFITS OF ENABLING SOCIAL SHOPPING:

(1) Ability to influence consumers at the point of decision: Most customers visit social sites to check for peer reviews and recommendations about items they want to purchase or check the same on e-commerce sites. Influencing participants to positively review products help in affirmative shopping decisions.

(2) Increased Web traffic- One of the selling points for retailers social shopping is its collaborative nature. Shoppers can invite one or more friends, increasing the number of site visitors. The more time the website can engage visitor’s attention—the more likely they are to buy.

(3) Driving Immediate Purchases- While some online shoppers may only research products but not necessarily buy; certain reinforcement from a friend or family member could convince them to make the purchase at that moment.

(4) Increased Conversion Rates/Multiple Purchases- Friends often share common denominators and preferences. If a shopper shares their prospective remove with another, both may be likely to buy the product.

(5) Enabling Shared Discovery: Each of us has a finite attention span and different aptitudes for finding the right product. In some cases shared discovery simply means your friend puts products in your basket. In other cases ideas start flowing and build off one another: One may find a good pair of jeans but not a party shirt to go with it. One may study the help of a friend to decide a friendly one. Thus, a perfect outfit may be selected by involving close ones.

(6) Providing Purchase Validation: On the simplest level, shopping with a friend provides a style check. As shown by Barry Schwartz in The Paradox of Choice, the extraordinary range of styles and products available generate a plethora of choices, which makes it difficult for shoppers to settle the product that is right for them. Shopping with friends can provide validation that one would, in fact, look good in a short denim skirt.

(7) Making it Fun: Young people go to the mall together virtually every weekend, even though the stores are generally the same, the merchandise doesn’t change that often and they have little money. The process of shopping together provides a framework for their social interaction. Every visit to the mall results in conversations with friends, discovery of new products and a unique experience. Up to now retailers have been at best marginally successful imbuing the online experience with peer-to-peer interaction.

CONCLUSION:

The universe has been evolving since its formation and along with it everything that survives on it. As the saying goes “change has been the only constant”. Evolution affects everything-animates and in-animates. As far as humans are concerned despite our resistance to any change, we have been forced to change constantly.

Internet has brought about a renaissance in human way of life. It has moved on from being a practical communication tool to something that has the capability to profoundly influence large no. of people’s beliefs and perceptions. The power of the “Net” has become too indispensable to ignore and due to the large no. of people interacting on it, one can only ignore it at ones peril. The Net has been cast very wide and its accepted has been on the rise. It has radically affected modern society and influences the lives of billions of people, and that number keeps growing rapidly. It has also become a powerful business engine capable of changing the dynamics of every industry from banking to retailing. Over the last years, a boost of innovative developments pushed the social web, an environment where users collaborate and participate online. The spectrum reaches from smaller social media networks to more complex multi-blog communities and fully integrated social commerce platforms.

Traditionally, retail and CPG industries are known to be slow changers. Yet today, the dynamics of the industries are shifting extremely fast driven by the changing demands of the rulers-Shoppers! E-commerce has evolved dramatically since its emergence in the mid-1990s as a retail-driven, transaction-focused channel, completely separate from a merchant’s “real” stores. By embracing technology faster than most retailers, the consumers are driving retailers to enhance their support of social shopping. This adoption is resulting in a consumer-technology-driven retail transformation.

Contemporary social shoppers have a broad array of online tools at their disposal to exchange advice and opinions about products and services. No longer shackled to email or instant messaging, social shoppers write reviews, comment on those reviews, post blogs, and even create and post videos—if not on the retailer’s residence, then on a variety of comparison sites ensuring its hastily transmission.

Enabling social shopping has become an notable criterion for sellers because; social interaction plays an critical role in the buying process. Peers can help each other find products of interest, and in decision making whether to buy and also make the shopping experience more fun. Social validation is a foundational fragment of a shopper’s decision to buy a product. In the online world, shopping has largely been a solitary experience. This has prompted online stores to change their focus from being purely transactional to becoming experiential. These changes indicate a radical shift in power-from the sellers to the buyers re-affirming the power of online communities.

Social shopping is a win-win opportunity for its users-members as well as organisations. It offers the opportunity for everyone to acquire or disperse information about products they intend to buy or sell. As technology develops more robust methods for online social interaction, consumers will expect this social software to flow into their online shopping experiences. To be successful, online retailers should facilitate the types of opinion gathering, collaborative discovery and social shopping experiences we contemplate in the offline world.

Consumer engagement within social networks has the potential to change the way consumers are targeted, not just through the digital medium, but through all forms of traditional media. By supporting the key decision points in the shopping process consumers are more engaged and get the affirmation they need to click the catch button. Social or collaborative shopping is not only helping retailers boost sales, but it has many short and long term benefits for online retailers, creating the opportunity to impact the shopper mindset and increase lifetime value.

REFERENCES:

(1) http://www.statistics.gov.uk/pdfdir/ecomnr1108.pdf

(2) Morgan Stanley, 2009

(3) The Economist Intelligence Unit, 2009.

(4) comScore, February 2009; IMRG Capgemini, March 2009; TNS Infratest, November 2008; FEVAD, January 2009.

(5) JP Morgan, January 2009.

(6) ITU World Telecommunication/ICT Indicators Database, 2007.

(7) Internet Retailer Survey, September 2008.

(8) Rosetta, January 2009.

(9) Econsultancy, March 2009.

(10) Vito Rispo, Understanding the Human Herd Mentality, http://www.adsavvy.org/understanding-the-human-herd-mentality/

(11) Mark Earls, an expert in human behaviour, communications and strategic thinking has explored the link between human behaviour and successful and effective strategies probably more than anyone. He is the award-winning author of several books on the subject including Herd – How to change mass behaviour by harnessing our moral nature.

(12) Global Faces and networked places, A Nielsen Report on social networking’s new global footprint, March 2009.

(13) NCR research.

© Sanjai velayudhan

Endnote: The author would like your feedback-both bouquets & brickbats. Write to me- sanjai.velayudhan@gmail.com.

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Filed under Email Marketing Pro by Email Marketing Specialist on Aug 22nd, 2011. Comment. #

August 21, 2011

Entrepreneurs’ Unversity; One Man’s Solution To The Freaky Collegiate System In America

In the 1960s and ’70s, I was both an undergrad and graduate student and then, teacher. Here is the schematic of my ideal college and one I am finally, decades later, putting together for a physical environment and a virtual campus, combined!

ENTREPRENEURS’ UNIVERSITY

WE TEACH ENTREPRENEURSHIP

* Certificates
* AA Degrees
* BS Degrees
* Graduate degrees

Entrepreneurs’ University Mission statement: to provide both cognitive learning and financing for entrepreneurs who accede to our guidelines.

(For those not prepared for college, perhaps Entrepreneurs’ High School might be a preferred spot to begin your entrepreneurial education.)

ENTREPRENEURS’ UNIVERSITY will require of each student applicant:

1) A word processed essay, 5 pages, on why they want to attend EU.

2) After being provided the format; A proposal business plan.

3) A word processed essay, 5 pages, on how he/she would eradicate racism in the U.S. and world-wide.

4) In lieu of any test scores, the individual will be obligated to pass an English test or benefit the English class.

4a) An applicant for tuition waiver must do individual research and locate an unmet need in any city in the U.S. and describe how, in a cursory manner, to satisfy this need.

4b) An applicant for financial aid (work study) will be assigned to work for a company owned by the university unless the student finds another employer willing to provide some training and livable wages.

4c) All foreign students will, upon receipt of their pending grade, be required to do one year internship in their native country. This internship requires them to rob their newly found skills and either originate, buy or joint venture a troubled business or one that is not tapping all viable alternative markets.

This student will serve in that activity and be paid according to any agreement in writing between the entrepreneur and the business owner.

The building will house the international world HQ for: EU.

We will have an auditorium on the first floor with shopping center so that a performing arts entrepreneurial group may express itself (entertainers are definitely entrepreneurs!)

Each course will be available on computer. Each instructor will create all applicable teaching materials and tests and answer all student questions. Since the idea of entrepreneurship is one of being in charge and being basically alone in decision making, the teachers will facilitate but not dictate! If a student can negotiate for something different and defend well, then the student suggestion will be acceptable for a change in the applicable student’s special learning contract for any one class or the applicable degree.

EU’s library will hold no books–it will have an on-line data unfavorable to the Library of Congress. We will also absorb data bases from any library that has such. We will have current stock market quotes from every change in the world, on-line to CNN news, and data bases on international facts (like at the local library) and mag and newspaper articles.

EU will be be able to bring up the floor plans of any non-secure building, every public firm and its officers and type of business, color maps of every city in the world, lists of every company in the world, sites of every water, electricity, gas and refuse municipality. I want sites for trains, buses, airports, taxis, etc., be able to behold the roadways everywhere in the world so that any planning that needs to be done can be done! EU will have access to weather reports, history records, disasters, changes to and away from parks, larger buildings, dams, etc.

EU will be able to hook up to any supplier’s and any bank’s fax, what services suppliers exist and where, and their BBB record. I want to know who has been sued; We will have large data bases. We want to know military capability, militia sizes, newspaper and magazine subscription sizes, etc.

Our students WILL be able to create a business plan in a week!

EU will send photographers with both video and still to every city in the world to both overtly and covertly photograph everything–what is happening on the streets, what businesses are in existence, terrorism activity, recreational activity, military activity, tourism activity, port activity, train activity, bus activity, and mini interviews with similar business people–newspaper reporters, attorneys, CPAs, bar owners, newspaper stand sellers, deli operators, etc.

Benefits from completion of our curriculum:

if Cert–employment at one of our firms

If AA–Management at one of our firms

If BS–your sole site business financed

If MA–a public firm financed

If Ph.D–a holding firm financed to include 2+ subsidiaries. I want to complete my computer software financial statements so that Lotus is out of business! My business idea will be the normal one used within 24 months
of publication! I put a question to to be able to sell 1 Billion copies within 36 months!

Entrepreneurs’ University awards a Certification or one of these degrees:

AA
BS
MS
Ph. D

Each candidate must prepare a business plan for either
1) a modification of a business or
2) a new business, regardless whether the student is in the Certification, AA, BS, MS or Ph. D. program.

Each class taught will have direct relevance to entrepreneurship!
Mandatory classes include (one or more chapters from my book are a minimum)
36 units for a certification.–usually 30,
78 units for an AA usually 60
156 units for the BS usually 130
185 units for a MA usually 160
230 units for a Ph.D usually 210

All levels of degrees/Certification will have core and optional classes.
All courses are 3 units;
All students need these 12 core classes: Certification students need only core classes (36 units).

1-Small business management;
2-Entrepreneurship; and will generate a word processed plan with financials
3-New Venture Management;
4-Sales;
5-Marketing;
6-Location Analysis;
7-Merchandising (buying);
8-Personnel Management;
9-Business Mathematics;
10-Analysis of Financial Statements (not Acct i and ii);
(NO stat or calculus!)
11-Personal Finance–understanding exhaust of money–investment, cost of money,
after tax bag value, etc;
12-Understanding blanket loans;
AA students need 60 units, Core and these additional mandatory courses:
14 x 3= 42, 36 = 78 hours

1-Bank, SBA, venture capital investor and lender paperwork and requirements;
2-Renting vs leases vs buying;
3-Layout of office or store and equipment;
4-Computer operations and opportunities for efficiency;
5-Advertising;
6-Investing daily cash revenues and profits;
7-Insurance needs;
8-Protect from theft, embezzlement, strikes, break-ins, accidents;
9-Advanced education;
10-Seminars, trade shows, magazines, etc;
11-Newspapers; Local, national and international papers; WSJ,trade
12-Competition, Judging and developing strategies to compete;
13-Dealing with phenomena; fires, floods, wind, etc;
14-Selling out, going public via IPOs, acquiring CH 11 OTC;

optional courses for AA students
Obtaining the best credit terms;
Vacationing; hours off, weekends off, weeks off, holidays;

BS candidates will complete the following 15 courses in addition to the core
classes: (45 units additional to the core)

1-Incubator design and site analysis;
2-Entrepreneurial Economics;
3-Unions–weaknesses–reason for original existence;
4-Social/Cultural Anthropology;
5-Weather Science;
6-Entrepreneurial Geography, city, situation, national, world;
7-Entrepreneurial History of city, state, national, world;
8-Sales Letters combined with English;
9-Political Science re. voting: city and county, state and federal laws
relating to small businesses;
10-Negotiating;
11-Mail order business;
12-cottage industry;
13-Scourge of MLM-;
14-SBICs and MESBICs;
15-Acquiring and Re-capping Ch 11 OTC’s;
Some credit granted for life/work experiences;

To complete a graduate degree, one must write and have published a newspaper
column in their field of specialty. This must be published while a student at
EU.

MA and Ph.D students/candidates will do papers and projects! Instructor/adviser will help student decide the combination of projects and few experiences needed to earn degree!

195 units for a MA– usually 160
230 units for a PhD usually 210

MS candidates: each project, worth 50 units = 25% of the number of units needed
to graduate.

Project #1–Student must begin a bank or VC fund, or
Project #2–Student must acquire a Ch 11 OTC;
Project #3–Student must hire 6 employees for said bank or OTC;
Project #4–Candidate must also acquire 5 apartment complexes (duplex or larger)
in South Phoenix and re-hab to like-original condition, making FHA first-rate,
and rent to favorable home owners from tenants living within 6 miles
radius.
(located anywhere)

Ph. D candidates must have completed the requirements for a Master’s degree (BOTH a bank and a VC fund and capitalize said bank and fund and hire 6 employee for each) and–Project #5–Candidate must acquire 25 houses and equity-share these with the apartment dwellers just rented to! (Located anywhere.)

Finally, candidate must evaluate entire Certification to Ph. D. offerings and examine graduate’s results and suggest changes if any, to include courses needed hat are not offered, courses that are no longer relevant and optional courses if
applicable.

The candidate is to teach one of his recommended courses for one semester with an acceptable rating by adviser and dean, and then student is last graduated with Ph. D!

All students automatically quality for financial aid by working at a student’s (grad) store or a business owned by EU. Pay is minimum wage plus 5-15% of the firm’s net, paid weekly.

We will set up an incubator next door to the university

Minimum two PC’s and a lap in each room.

Each student who earns a 3.5 average gets his/her business funded.

An international specialist in “Americas” Europe, another for Africa, and other for Arabia, and another for the Pacific;

Every borrower gives a 5-25% tickler/kicker, and a power of attorney to the school to urge the business till the firm pays the loan to 49%;
Entrepreneurs’ University
4646 E. Entrepreneurs’ Ave
Gila River, Arizona 85345
279-0561
[this was the intended address]
Application for Admission to Entrepreneurs’ University.

Your name
Your Address: Street #, Street Name, City,
If not from Arizona, Residence, and if not from USA, nation
Home phone a work phone (whose? ) message # if applicable

Degree or Certification sought: Certification, AA, BS, MS, Ph. D.
Monitoring classes is not permitted. All students are serious prospective or
current entrepreneurs. You may change your degree or certification aspirations
upon petition.

Do you need financial aid? Yes No (no partial answer available)

Do you need special assistance; signing interpreter? reader? Language interpreter? Physical movement assistance?

NOTE to parents: EU is designed for adult entrepreneurs, but minors are allowed admission without special requests needed. EU believes that because the world of entrepreneurs includes hustlers and con men and proposal specialists, that if any student thinks he or she is being manipulated (asked or directed to
something that is not reasonable), it is the students’ responsibility to bring same to the attention of the dean of students immediately. Sexual harassment or other charges will be examined immediately but EU’s statute of limitations is 60 days.

As this is not a public institution, EU reserved the right to investigate each student and employee candidate’s application and background. While EU is designed to serve adults, it is the intent at EU that only legal entrepreneurial activity will be studied and engaged in. If any student or employee is involved in illegal activity or potential illegal activity, that person or those persons so accused face expulsion and will be granted an admission committee hearing to determine whether EU’s philosophies are being violated or threatened.

EU will not become prey ground for anyone. If you have any past record that would expose anyone to the cross bar hotel environment (ex-jail/prison resident), state so now and you may present your position to the admission committee. No admission may be granted to anyone with any criminal relate without 100% review
commission acceptance!

Finally, the founders of EU do not understand the conception of racial bigotry. Any manufacture of bigotry found offensive to any employee or student is susceptible to expulsion and an admission committee hearing is mandatory when accusations of bigotry exist.

Special EU’s philosophy: EU is unique unto itself and is a private institution. EU will not permit the promotion of multi-level marketing on or off campus by any student or employee at EU. EU’s founder has examined multi-level marketing and in 20 years, has never found an officer of any MLM firm willing to debate in an open forum MLM’s disease. It is possible that some new hybrid of MLM is not a scourge to free thinking and promoting entrepreneurs’ everywhere. However, like racial prejudice, it is hard to conceive of any MLM that did not harm the community or, often times, the participants who are often either naive or unscrupulous. Therefore, MLM will be examined in a college course to learn about its foibles and will not be preached about nor practiced by any employee or student, on or off campus.

Any graduate of EU has his or her certificate or degree jeopardized (EU will terminate its rights) if found at any time to practice or preached MLM at any time, for the remainder of the graduate’s life!
Previous educational experience:

Favorite allotment of elementary school:
worst section of elementary school:

Favorite part of high school:
worst allotment of high school:

Any collegiate course work completed? Yes No If yes:

College name(s) and address(s)

Favorite part of college:
worst section of college:

Any post graduate collegiate course work completed? Yes No If yes:

Common part of post graduate college:
worst part of post graduate college:

Post graduate college name(s) and address(s):

What type of annual select home pay do you wish to be earning 1, 3, 5 and 10 years from now? How do you wish to be earning this take home pay?

Have you been employed by another before? Yes No. If yes

Best part of previous employment
Worst allotment of previous employment

Previous employment name(s) and address(s):

Are you employed now by another? : Yes No. If yes

Best fraction of current employment:
Worst part of current employment:

Original employment name(s) and address(s

Are you now self-employed, either part of pudgy time, either from a home or
commercial position? Yes No. If Yes:

Best part of unique self-employment:
Worst part of current self-employment:

Current self-employment name(s) and address(s

EHS (ENTREPRENEURS’ HIGH SCHOOL); our lower end teaching 1-12 grades.[insert link to EHS!]

Here, we instill the same things as above, but on a more elementary level. Each student is assigned, depending on grade level, elementary tasks to be performed at the school and at a business to be owned by the school.

We will employ a combination of simple positive reinforcement and Montessori where the elder students guide the younger ones. Each student’s family must either pay for tuition or be willing to work as a tutor for the child under the school’s guidance at our place.

Those needing a top-notch house will be provided one. Medical and dental services will be provided all students automatically by company owned clinics.

Course descriptions:

Small business management

Generalized course on how to run a business concentrating on the uniqueness of micro sized and its particular advantages (fast changing, cost to start or buy, easier to control) and liabilities (fewer managerial succor staff, harder to attract top quality staff, harder to get credit from banks and vendors);

Will limit topics to retailing though will touch on manufacturing and wholesaling to delineate differences.

Entrepreneurship

The uniqueness of this course is on attitude; entrepreneurs provide an image and color and theme and are led by a “cheerleader” (Peters). The slant here is not intrapreneurship (newly opened divisions within fortune 500) but in opening or expanding or buying a firm that needs change. Entrepreneurs are to business what educators are to students; change agents!

Novel Venture Management

This course is slightly different because the first just indicates how to open, bewitch or expand from the one man/woman philosophy with the helpers not emphasized.

NVM is concerned with the holistic perspective; how to combine the employees, vendors, debtors and banks into the closest thing that might resemble a cohesive whole!

How to make the entire entity seem like a mini business from everyone’s point of
view!

Sales

The mandatory reading includes Girard, Clements, Bettger and White’s tutorial–the books I have read and tried to follow!

The main perspective here is identifying benefits rather than feature and being
marketing oriented, not sales person oriented.

How to increase one’s cold call ratio, how to obtain the sale, how to turn quality
employees, vendors and previous customers into sales people.
Marketing

Zeroing in on to the science and philosophy of getting the word out and developing sales campaigns to include a heavy emphasis on advertising and PR and being creative as hell in trying to compete.

Location Analysis

Considering the Folsom Lake restaurant and Charlie Anderson’s sites, one must make many important decisions in order to come up with a viable location for one’s business. Most all media discuss how to write or negotiate for the best lease, but here we discuss the highly desirable approach, for those not needing a shopping center site, in building one’s region. net profits and external precise estate investments. How to expand.
Understanding blanket loans

Having Harold teach this course. Why blankets on income property and businesses makes the most sense for the lender and borrower. Bank, SBA, venture capital investor and lender paperwork and requirements

Will hopefully own a bank and will have the applicable officer teach this class– all students will write a business plan on a computer and include a bank application.

Renting vs leases vs buying

This course relates to the site, equipment and vehicles, all as applicable.
Also, when to sell excess equipment and lease back, freeing up needed capital to use elsewhere.

Layout of office or store equipment

To be taught by a combination of equipment vendors and interior designers. Few stores make exhaust of said experts to make their stores welcome places to spend money within!

Computer operations and opportunities for efficiency

How to consume financial statements, data bases and other documents or software to aka decision making easier and more qualified.

Advertising

Taught by ad agency specialist. How to budget, design (on computer) campaigns for radio, T.V., billboard, flyers, et al. How to choose most applicable media.Investing daily cash revenues and profits

How to find CD’s, and perhaps, just perhaps, other businesses (to own or just invest in) that need your daily cash and can help you gain better use of this type cash. (Some businesses have natty high ROI, but only generate cash bi-monthly or monthly–expensive for them and an opportunity for you.Insurance needs

Employee bonds, theft, health, vehicle, building, CEO replacement, etc. Protect from theft, embezzlement, strikes, break-ins, accidents

Bringing in security specialist.

Advanced education

I would abet teach this– advantages of continuing with EU. Quick intro to various faculty in each higher level–one or two teachers from AA, BS, MS, Ph.D.

Seminars, trade shows, magazines, etc

Types of media available, their purposes, costs, locations, etc. Presented by a trade show rep or TS association president.

Newspapers; Local, national and international papers; WSJ, trade

Which ones a consultant recommends you read, which are applicable to your business–librarian teaches this course with consultant as guest speaker. Competition, judging and developing strategies to compete

Who your competitors are, what they are doing and lots of research assignments
for students to determine whom they are about to compete with. Perhaps MR firm
officer teaches class.

Dealing with phenomena; fires, floods, wind, etc

Taught by both business consultant, safety consultant and visits by fire, police
and other specialist.

Selling out, going public via IPOs, acquiring CH 11 OTC

Taught by Bryant Fischler. How to make the bigger $bucks.
Obtaining the best credit terms

Mortgage broker teachers, and our Bank officer helps. Vacationing; hours off, weekends off, weeks off, holidays

A health specialist teaches and is supplemented with travel agent.

Incubator design and dwelling analysis

Taught by myself and school prof’s who have done so elsewhere. Commercial Realtor supplements.

Entrepreneurial Economics

How one’s business interrelates to other businesses on street, fragment of city, etc. How one’s buying affects wholesalers and manufacturers and both national and international suppliers. How a person’s buying or not buying affects the chain of the dollar. Unions–weaknesses–reason for original existence

Retired union members vs. laid off union workers from 3-5 fields will supplement instructor. Social/Cultural Anthropology

Who your customers, suppliers and employees are. How and why they are different
and how to turn these differences into assets. (And how to get out of jams
after the fact.)

Weather Science

Bring in TV weather person to describe how to detect and then, things that can be done to prepare and exploit–sales, etc. Entrepreneurial Geography; city, state, national, world

Where are you, and how is your neighborhood, city, state, nation unique and who else lives there? How is the terrain important to your business? How might you choose a potential liability (flood unimaginative, snow area) and turn into an asset?

How well constructed and maintained and regulated (safe) are the place’s airports, seaports, trains, buses, cars, people carriers?

Some places are fine during one or more seasons and are intimidating during hot or cold seasons! Perhaps the weather is a major reason more trade is impractical?! Bangladesh needs everything but cannot pay for it and floods annually?! A disaster waiting to happen (80% communist too?!) Entrepreneurial History of city, state, national, world

Probably taken in conjunction with EG; how each continent, then nation, and student preferred cities were founded/created. There is a reason for the foundation of any group of peoples. Some were created by reason of fighting faction treaties. Some were created as merged names of settlers, others via privileges of relatives (Amerigo Ves Pucci=America!) Some places grew calmly, slowly, throughout its history and others (Mogadishu, Somalia) have had unrest
since their beginning.

Once we decide why they exist, we can then help determine how each contributes to its continent’s growth or fractionalizing, and whether its people are being helped or hindered internally or externally! Some are staunch Democrats, others, socialists, others communists. Why are they what they are and are they succeeding economically and politically? Who do they trade with and why? What do they need and why? Because lots of people live somewhere, are they

necessarily a good market? China, N. Korea, S. Africa, Russia and other such
places have no world-tradable resources, capital or trade systems enabling
outsiders to be safe if trade were to exist! Is there any feasible way an EU
student could viably create a business to trade with them?

Definite. Stories of failures and successes in your industry for homework. Sales Letters combined with English

Using Clement Stone, Bettger, and Girard and sales letters authors to come up with the best combination. Political Science re. voting: city and county, state and federal laws relating to small businesses

Some places do not want to deal with Americans. Fine, for foreign students. Some places want American technology and/or goods but cannot or will not pay for them. Is a letter of credit procurable and safe?

Whom to bring in?
Negotiating

Bryant maybe teaches. Top sales person found to supplement. Mail order business

CEO of MO business offered as guest. Specific steps to take to beget your bear MO business to supplement walk-in traffic. Every student must make up mini business plan to include mail order. Cottage industry

Maybe we can help home-bound people become entrepreneurs. Or new mothers become entrepreneurs. Invite C I spokes people to talk – Scourge of MLM-

Whom to teach–I will be guest lecturer. SBICs and MESBICs

My banker will teach. How to connect (after qualifying) to an SBIC or MESBIC to assure continuous capital.
Acquiring and Re-capping Ch 11 OTC’s

Me and Bryant. Why it can be valuable yet the paperwork and obligations and it is not free money. EU training academy; our lower-end, teaching 1-12 grades.

Here, we instill the same things as above, but on a more elementary level. Each
student is assigned, depending on grade level, elementary tasks to be performed
at the school and at a business owned by the school.

The school will guide students using a combination of simple definite reinforcement and Montessori where the elder students guide the younger ones.

Each student’s family must either pay for tuition or be willing to work as a a expedient house will be provided one.

Medical and dental services will be provided all students automatically by company-owned clinics. We would have water condensators to collect water and some way to recycle everything!

INSTRUCTOR’S APPLICATION:
Each instructor must have owned at least one small business from a retail site and have a 4 year business degree–or some equivalence! Application for instructors:

Your name
Your Address: Street #, Street Name, City,
If not from Arizona, State, and if not from USA, nation
Home phone a work phone (whose? ) message # if applicable

Degrees held: Certification, AA, BS, MS, Ph. D.

Teaching experience:

Collegiate attendance:

employment experience:

self-employment experience: (if with others, state their names and positions)

Are you more than singularly linguistic? If so, please stipulate Languages:

List all nations of previous residency:

List all states of previous residency:

Your preferred classes to teach and why? :

Classes you wish not to recount and why:

Your hobbies:

How have you spent your last 3 vacations of over 4 days length per vacation?

List types of real property previously owned:

List types of real property currently owned:

List other than family and friends financial resources used for start-up capital
and/or expansion capital:

You are indicating you wish employment with EU as an instructor of________________. After 2-5 years, do you wish to seek other employment within EU?

Are you going to be employed or self-employed elsewhere while teaching at EU? __________Where?

What type of other opportunity would provoke you to resign from EU?

Have you ever held (other than with any school or college or church) any elective post? What and where and when?
Can you comfortably merge other class materials and methods and philosophies with your own? For example, if a class discusses the great need for a change in political association from socialism and communism to democracy in Bangladesh in the Political Science courses, can you in your class compliment this philosophy you ignore what other classes teach and simply offer your opinions within and external to your subject matter?

Can you imagine a ship with each crew person desiring a different destination and different modes of operations? It cannot work. EU is not foolproof but needs continuity and logic. If we cannot share the same logic and slay results, we will have educational chaos. Also, different points of view are important to growth in education.

Our parent company is Entrepreneurial Consulting, Inc., Paradise City, is our new community for retired Hawaiians and and other retired people, and Entrepreneurs’ Village, is our creative center for our investment and entrepreneurial friends.

Email: kemperk@yahoo.com or kkemper1@mindspring.com

Some of the data in this has now been changed but this was the first pro-type school.

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Filed under Email Marketing Pro by Email Marketing Specialist on Aug 21st, 2011. Comment. #

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