If You Are Doing This With Your Email Marketing, You Are Killing Your Internet Business

I intentionally subscribe to hundreds of opt-in accounts.

For those of you that may not be attuned to this secret, it allows you to “spy” on your competition, and read marketing messages that may inspire you to write a masterpiece of your own.

Get a Gmail account, and start subscribing to competitor’s free offerings in your niche…you will be surprised the “marketing course” you can view. But I digress.

This post is about the one thing not to do when email marketing.

And with the hundreds of email messages that I scan each week, including subject lines and the message themselves…I have noticed one error that keeps turning up.

Marketers are misleading their readers just to secure them to read the message!

A few examples of “no-no’s” in the subject line…

1. Subject: Re: This is important blah blah blah

Or…

2. Subject: Thank you, please confirm blah blah blah

Or…

3. Subject: Download this product (or by getting it here etc..)

In number 1, the marketer is stating that the message has importance, and should be separated out from all of the other messages sent to that inbox. But I am often disappointed to come by no important announcement at all, or even worse, this is just a “tactic” to regain me to see a product pitch (which I am not longer interested in, because this was supposed to be “necessary”).

I typically unsubscribe immediately once I peer this subject line, and no important item is conveyed in the message…as this tells me the marketer who is sending it cannot simply relate to their audience in an just way. If you have to resort to “tactics” to get your emails opened and read, you don’t know what you are doing when you are email marketing.

I suggest you invest in an email marketing e-book immediately before you start to lose readership. Fair because you think it is well-known to your business, doesn’t mean it is important to your reader, and that is who you are sending the email to lawful?

In number 2, the marketer is simply deceiving the reader. You are not confirming anything in this email, you are simply reading a very popular subject line, and responding because that is what you normally do after opting in to a list. There is no list associated with this type of email, and you may get a ton of spam if you actually click on the link within.

In number 3, the word “download” actually triggers a very high “open rate” for emails. But in this case, disappointment is reached again as you will find out it is simply a product pitch. There is no actual download.

Does that mean number 3 couldn’t be used properly? It could, by offering a free download within the email, and that download could market the paid products that a marketer offers. Or, explain immediately in the email that this isn’t a free download, that it requires payment.

In the raze, being honest with your readership is the best policy. Don’t “trick” them into reading your stuff.

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