Each presidential election, America turns into a football field where two sides, Republicans and Democrats, fight it out in a bloody battle that usually ends up leaving the country more divided and bitter once the game ends. Each side thinks that it has the claim to legal superiority and rightness. As the game wears on, fans becoming increasingly rabid and nonsensical, to the point where fisticuffs often ensue.
As elections become closer and closer, the two sides begin to utilize increasingly drastic slash and burn tactics to take out their opponents. On the right we have the Republicans, who use scare tactics to tell us that voting for a Democrat is distinct to rain terrorists down upon our heads. To the left we have the Democrats, who use scare tactics to notify us that electing a Republican is positive to bring World War III down upon our heads.
At the core, both sides have sincere, caring reasons for their stances. The sincere on the right, believing in old-fashioned ideas of security and a strong military, simply want to protect the country, even if sometimes their boogieman is perhaps a bit overblown. The sincere on the left want peace, believing in a utopian (but perhaps naive) future where terrorists and other enemies will join hands with us in peace and harmony, if we just tried to sit down and talk to them. Somewhere in the middle is probably the truth – that yes, sometimes we need to protect ourselves from the very real boogiemen out there, and sometimes we need to sit down and try to talk it out more.
At the core, both sides want a safe, prosperous America. They objective disagree on how to make that happen. The outcome we could all generally agree on; it’s the strategic “how” we differ on.
But we forget that during election years. Television and media have sped up election news so that polls can turn in a day, depending on the latest shocking scandal or admission. Cynical campaign managers and advertising agencies are hired to work overtime to manipulate the hearts and minds of Americans, in an effort to swing voters their way. Email whisper campaigns are spread like viruses, slandering candidates and scaring Americans who don’t realize they are falling prey to simple marketing. The same marketing that makes men run to the store to buy Rogaine and women to buy anti-aging creams is what is used in elections. Commercials for personal care products prey on our fears of aging, our fears of being unattractive, and our fears of being rejected.
Campaign marketing plays on deeper, more existential fears. In essence, the fear generated by both the Republican and Democratic sides is the SAME FEAR. It is the fear of war coming home to roost in America. The Republicans play on the fear that it will come from outside via terrorists. The Democrats play on the fear that it will come from our own “warmongering” officials, or what I will call “establishment terrorists.” Socially, the far right Republicans play on the fear that Godless liberals are going to bring Satan to our homes and schools, and the far left liberals play on the fear that Republicans are not only going to ban abortion, but chain women up and force them to become baby-making machines ala The Handmaid’s Tale.
Price how this has played out in the 2008 election. On the proper, we have people foaming at the mouth over Barack Obama’s middle name or Muslim faith (fear of terrorism). We have an independent 527 putting out an ad suggesting that Obama consorts with terrorists due to his past associations with William Ayers. Yes, Ayers did bomb the Pentagon as a counterculture activist in the 1960s. An old hippie, however, is not quite the same as Osama bin Laden, though I’ll leave it to you to decide whether Pentagon-bombing hippies are a good or bad thing.
On the left, we have people sending out frightened smear emails equating Sarah Palin to a female Hitler, who is going to force all women to carry babies to term, ban all library books (even those that have not been published yet), and originate nuclear war with her fashionable glasses. McCain is a warmonger, Palin is a fanatical right-wing nut, and “God help us all if they get elected, we must move out of the country!” (Here we have our fear of so-called establishment terrorists.)
May I have a suggestion? We all need to CALM DOWN.
Neither party is 100% pure and decent, and neither party is 100% horrible and evil. If you honestly acquire that a Democrat or Republican is beyond reproach simply due to their choice of party, well, the word naïve comes to mind. Politicians can be corrupt on both sides of the aisle. But not all politicians are bad, and to make a snap judgment on someone due to their political party is about as sensible as hating a football fan just because they like the rival team.
By buying into an ideology of us vs. them, we fall prey to negative campaigning and fearmongering. We are being manipulated by both sides, folks. While fearmongering may be good for winning an election, it is bad for our collective psyche and souls. Instead of listening to the other side, we cry and insult. We believe we are right – after all, we’ve bought into the lie that our very lives are at stake! (Go, team, go!)
What we forget is that the American political system is set up with a system of checks and balances. The separation of powers guarantees that no-one becomes King of America. No president can start World War III without Congress backing him or her up. No president can willy nilly open the borders to terrorists if Congress does its job and keeps the president accountable. So electing a bad president is not enough to destroy the country. He or she will need the benefit of Congress to do that. But we forget that, in our fear.
Consumed in this fear, we use selective reasoning to harden our stance towards our side. Anyone who opposes is us is not just wrong, but evil.
Mediate the eight years of the G.W. Bush presidency. I was very unhappy when he was elected. I bought into the fear. When 9/11 hit, my fear got worse. We were headed for World War III, and Bush was hell-bent on starting it!
Eight years later and I can stare back and see that World War III did not, in fact, happen. That here at home we have had relative peace and prosperity since 9/11; that America has actually rebounded from a terrible tragedy better than I originally imagined. In fact, my life has been delicate good during the Bush years; I honestly can’t report to people who say that we’re living in the worst times in American history. Really? I’ve rather enjoyed myself then, in spite of the supposed hell surrounding me. But, perceive, that’s more marketing – we must paint everything as really bad, a problem to be fixed, baldness to be cured, wrinkles to be smoothed over.
So let’s ask the question: Was Bush a mammoth president? Mmm, probably not. But was he a Hitler? Hardly. And if we’re willing to give him the benefit of the doubt and stretch our minds a little further, we might even consider that it was perhaps his response to 9/11 that kept another terrible terrorist-related tragedy from happening again during his tenure. I’m not saying that’s true, but it’s possible. (Never mind the various conspiracy theories, which may also be true, or may be more marketing through anxiety.) Who knows? Are you obvious you are right? Do you enjoy an infallible crystal ball?
Let’s take a tougher issue: The Iraq War. The war, which many fearmongering folks on the left explore as this gross, bad thing, is not something I can easily judge anymore. I’ll never forget the documentary I saw showing an old Iraqi woman kissing a photo of Bush for liberating the country from Saddam Hussein. This changed my perspective forever. I found out that many Iraqis are glad we came in there. But Iraqis, like Americans, are not a monolith and they don’t all think the same way. Surprisingly, quite a few Iraqis said on camera they preferred the dictatorship, because they felt the country was more pick up under the tyranny, that it was precisely Saddam’s heavy hand that kept all the differing factions in line. Did far too many Iraqis die during the Iraq War? Yes. Would many more have died through racial genocide had Saddam Hussein stayed in power? Possibly.
What is truly best for Iraq? I don’t know.
Is there a factual or wrong answer on this? Some think they know, but I can’t say that I do. I’m not God; I can’t claim to have right authority on everything 100% of the time. I still don’t like Bush, and I suspect he may have been one of our worst presidents. But I’m open enough to give him the benefit of the doubt and the passing of time before history fully judges him.
Are you that open?
What truly amazes me, actually, is how many people protesting the war in Iraq in the name of “peace” spread violence and hate through their words and actions. Burning an effigy of G.W. Bush is hardly peaceful. Protesting by smashing windows and destroying property at the 2008 Republican Convention was truly a low point for those who claim they are on the side of what’s good and right. This made about as much sense as the so-called “pro-lifers” who went berserk in the 1990s and went around shooting and killing clinic doctors.
So can we accumulate a middle ground here and get beyond the black-and-white thinking?
Are Republicans sometimes correct about certain things? I have to concede that sometimes, yes, they are. Are Democrats sometimes right about certain things? Absolutely. (My personal take is that the Republicans are probably a bit more realistic about national security, and the Democrats are great better about domestic issues such as the environment and education.)
Is that such a bad thing, having two parties with unique strengths to bring to the table? Maybe we need a country where we have hawks (spiritual warriors) protecting us and doves (spiritual idealists) reminding us to be compassionate to others. Maybe that’s the beauty of America, and people in general, that we have strong military-minded hawks who stand up to protect the doves, who can then have the prosperity, freedom, and peace to promote even more peace and remind those hawks not to go overboard with aggression. We keep each other in check.
Thus, I believe as spiritual people we need to try to let go of labels, judgments, and fearmongering when we discuss politics. This doesn’t mean we can’t criticize or have preferences. But to label someone a “warmonger” without really understanding their concerns or sincere desire to protect and serve is childish at best, and hateful and spiritually warmongering at worst.
Likewise, to label a liberal-minded peace-lover a kooky fruitcake is dismissive and not appreciative of those higher ideals that show America’s best side as a light for hope, freedom and democracy.
I believe we need both hawks and doves, and those plain old robins in the middle who do the simple job of showing up and contributing their talents, love and joy to society.
Additionally, can we agree to start respecting other people’s spiritual beliefs, even if they are counter to our own? If you – as a Mainline Christian, Jew, New Ager or otherwise – cannot see the beauty in the faith of an Evangelical, then you haven’t done enough spiritual work on yourself. Conversely, if you are an Evangelical or Fundamentalist who can’t sight the devotion to God inherent in many non-Christian people, you need to go back to the Scriptures and read up more about what Jesus was really about.
And a reminder to the doves reading this – peace starts in our hearts. How can you say you are about peace, when your heart is angry and you sow abominate and discord with your words? How can you be about peace, when your agenda is to mercilessly destroy candidates (and their families) simply for having a different strategy but the same goal? What almost all Americans want is a peaceful, prosperous America. We just disagree on the best way to do that. That is all.
Certainly, there are times when dangerous people attempt to come into power, and we all need to be vigilant about that. But if you find yourself automatically labeling someone a dangerous “warmonger” or “communist” just because of their political party, you’re not being vigilant. You are being reactive.
So the next time you arrive across a political “opponent,” consider whether you are labeling them out of terror or listening to them from your heart. If you open your eyes, you might be surprised to acquire a sincere human being on the other end of that label. Are all politicians good and steady? No. There are bad eggs in both parties. And remember: The American people unhurried the politicians – normal, everyday Americans – are for the most part good, sincere, decent people.
Try to remember that the next time you accept tempted to sign the other side.
Tags: e mail marketing pro, email marketing pro 2007, email marketing pro 2008, email marketing pro 2008 rapidshare, email marketing pro 2009Filed under Email Marketing Pro by on Feb 3rd, 2012. Comment. 
A seasoned tournament director and founder of a sports organization, I have learned many things over the years about fund raising through golf tournaments, worthy of that learned through trial and error. My goal is to share what I’ve proven to work and to prevent others from making mistakes.
Let’s get started and talk about The Money! Begin by defining your goals :
1. How much money do you want to manufacture?
2. What do you want this tournament to do for your group?
3. Who is your audience?
4. Define a “successful outcome” in detail.
You have heard it before. If you don’t have a goal, how can you expect to reach it? Decide how much money you want or need to make with a tournament fund raiser. If you need less than $3,000, a tournament is noteworthy work for that amount. You may be better served with another vehicle to make money. Set your goals higher! If you need $5K – $100K, a tournament can work for you!
Golf tournaments seem to be increasing in popularity. But can you succeed with one? There is a difference between a few groups playing and a truly successful fund raising event. What does it take to make money?
The Approach
The event is a fund raiser first, golf tournament second. A tournament is just the vehicle to make you money. People aren’t just paying to play golf, they are donating to your cause. If you arrive this as a fund raiser first, you will have much more success. You cannot be stunned to ask for players or sponsorships. You must be willing to ask anyone and everyone for money.
The Committee
Do you have people enthusiastic who will donate or can work to get sponsors? Take a look at what you have right now. A well connected committee makes all the incompatibility in your fund raising dollars. Meet with your group to see who has potential sponsors TODAY as you are thinking about this. A safe rule is to have $5,000 in reliable sponsors or you will not make money and the tournament will not be worth the work. A successful tournament will have a committee of dedicated people determined to see that it is a success. The committee uses their individual contacts for potential sponsors. Therefore, it is best to have a well connected committee to the business community or those who can provide large sponsorships.
The Answer
If you have the come and the committee, you are on your way. After I meet with some groups, they decide a tournament is not for them at this time. It is better to know now than to put in all the work and not make the money you want and need.
There are tournaments that raise $1,500 and tournaments that raise $175K and they all take almost the same steps. So what is the difference between a tourney that nets $1,500 and one that is over $100K? Sponsorships versus single players.
Sponsorships make the difference
If you plan to market your tournament to single golfers and sign up friends, you will not make money. Here’s why; though the tournament fees you see are generally $100 or more, 90% of that goes to the course for green fees, the meal, the shirt or golfer give-aways, signs and the list goes on. You may make $10 per player. Even if you have a full group of 144 golfers, the most you will make on the fee is $1,440.
Selling sponsorships raises revenue significantly. Example: Selling five Corporate Foursomes at $1,000 each brings in $5,000, your cost is twenty golfers at $90. You acquire $3,200 with only twenty golfers so far. Sell ten sign sponsorships for $200 each, with a sign cost of $20, you will net $1,800. Now you detached only have twenty golfers and $5,000 in your pocket, with plenty more spaces to fill. And it grows from there.
Sell, sell, sell
It is essential to offer other opportunities to make money at the event. Running incidental contests and drawings offer additional revenue with no cost. Mulligans, tickets for drawings, betting holes, silent and live auctions all make great contributions to your bottom line. These will be discussed in greater detail later.
The Sponsors
If your sponsors are high profile businesses such as banks and law firms, they may get two to three golf tournament or fund raising invitations per week. Obviously they can’t and don’t play in all of them. So what can you do differently to have them play in yours?
The personal connection
Having a business or valid relationship with the potential sponsor is key. Your committee should have contacts that can garner a yes from many people. Good committee members include Rotary Club members, Chamber of Commerce members, local politicians, and large business leaders.
Follow up
You will not get many sponsors if you do not call or visit them after initial contact. If you simply send out invitations you will not have success. You must follow up continually until you have either a commitment or a “no”. I call three times before I will write it off. Sometimes they are getting a team together and want to wait until they have all the names before they call back. Don’t get discouraged. If you do this single thing, you will find at least 50% more players than by calling no one.
Who do you know
Ask for more names/leads from sponsors. Do they know of anyone else who might like to play? Another branch perhaps, or neighboring business? If you have two neighborhood banks in, this is also good leverage to get a third and forth.
Icy calling can bring in sponsors, and is a must. An example of how to do this is; “I am with the ABC Foundation and we are doing a golf tournament on June whatever. I noticed I have First Bank of Dexter and United Bank participating and wondered if your bank would like to join us as well”. Always ask for the president when cold calling. His or her assistant is just as valuable and should never be dismissed. The assistant can develop the difference in a sponsorship as he/she holds the key to whether you obtain to speak to the moral person. Explain why you are calling, and be ample. I have found assistants invaluable, and they know unbiased as much about what your chances are for a sponsorship are as anyone at the company.
Ask if the president is a golfer. If not, who in the company is? Maybe the CFO loves golf. See if you can be directed to their office instead. Though you are calling for a fund-raiser, it is helpful to mumble to someone who plays golf. They always want to play in tournaments, and if it turns out they cannot, they may try to get a donation for the tournament anyway.
Competition is everywhere and is driven by things we may not be aware of. Mr. Smith may have unbiased been lured from one bank to a senior position at another and now would like to flex his novel muscle in front of some old colleagues. You would be surprised! This works well with any type of business from insurance companies to bicycle shops.
After you have sent out the invitations, here is a sample follow up:
Prospect Script:
Hi, this is Jenna from the Welshire Historical Society. I am just following up to see if you received our tournament information?
If yes – Great, did you want me to reserve a foursome for you? It is filling up hasty and we don’t want to miss you.
Yes – Do you know the names of your players?
No – If the person says they do not want to reserve, listen to their reason. If they cannot play due to a scheduling conflict, would they like to buy a price sponsorship, make a straight donation? Could you offer a door prize or auction item? If you don’t ask for it, it probably won’t be offered. If they still say no, thank them and complete call.
If they have not received invitation
Can I fax/email you the information again? It is going to be a fun day! I will follow up tomorrow, or next week.
If they don’t have the names of their players just reserve four spots under the company name to launch. You can add them later.
Exclusivity
Do you have one bank that wants to commit early? Here’s where you can sell exclusivity; For $, I can offer your bank exclusivity and no other banks will be allowed to sponsor participate in the tournament. Make sure it is worth your while. I would not sell exclusivity for under $1,000. This works well with restaurants or bars, liquor companies, beer companies, soft drink companies. Examine some of your potential first sponsors and see what develops.
Sponsorships
Sponsorship levels depend on how much you want to raise and the market you are in. A good rule is to have at least five different levels of participation to near as many people as possible.
An example of a Scholarship Tournament:
Title Sponsor at $10,000 Co-presenting Sponsors at $5,000 Corporate Foursome Sponsors at $1,000 Hole or Signage Sponsorship $300 Single players $200
Knowing your vendors and contacts, you may choose to adjust the fees accordingly. No matter what the market, you will need at least five sponsors at the $1,000 level to make a tournament truly worthwhile.
Offering marketing opportunities on the course will help your sales of sponsorships. Example: An insurance company doing a hole sponsorship can send out a representative to offer a prize for a drawing. They collect business cards or believe out cards for the drawing to be held at the awards banquet. The insurance company now has dozens of new leads and can talk to people in a friendly environment. This can be true for many different types of businesses. Selling the hole sponsorships often requires a bit of creative marketing for those potential sponsors to see what they can gain.
What can you offer for the sponsorships?
Celebrities
Offering the golfer spots is just the beginning. Sponsorships most often include course signs, banners, press listings, brochure listings and so on. For the larger donors, being able to play with a celebrity is also a good draw and selling point. These can range from local to national, which can bring a higher level of interest in your event and will position your tourney apart from others in your plot.
To pair a large donor with a celebrity, I recommend selling a threesome with the VIP filling the fourth spot. However, you may also sell a foursome and have the celebrity be the fifth player. Be sure to see what the course rules are regarding this, as well as the availability for extra carts and drivers. For a few celebrity five player teams, there should not be much of a slow in play. I would not recommend five in all groups as play will be slower, particularly if there are over 120 players.
CAT AND DOG FOUNDATION MILLION DOLLAR CELEBRITY GOLF CLASSIC Sponsorship Opportunities
Presenting Sponsor - $20,000
Includes:
* Title naming rights
* 3 foursomes with one celebrity in each foursome
* 4 tables of eight for the Awards Dinner and Presentation Full page benefit cover of event program
* Logo an all print material (tickets/banners/course signs) 2 participants in the Million Dollar Hole in One event Display tent for sponsor, course signage
* Featured on website
* Listed on all press and media
St. Bernard Sponsor - $5,000
Includes:
* Two foursomes with celebrity in each foursome
* 2 tables of eight for the Awards Dinner and Presentation
* Full page in event program
* Banner and promotional rights at Pairing party and on the course Logo on all print material
* 1 participant in the Million Dollar Hole in One event
* Logo on all print material (tickets/banners/course signs) Featured on website
* Listed on all press and media
Tabby Cat Sponsor- $3,000
Includes:
* One foursome with a celebrity
* 1 table of eight for the Awards Dinner and Presentation Banner and promotional rights on the course
* Course signage
* Listing in event program
* Featured on website
Dalmatian Sponsor- $1,000
Includes:
* One foursome
* 1 table of eight for the Awards Dinner and Presentation Featured on website
* Course signage
* Listing in event program
Separate Pricing
Program ad space:
* Full page $1,000
* Half page $ 600
* Quarter page $ 400 Business card $ 200
* Awards Dinner $50 per person Single Golfer $175
* Million Dollar Hole in One Entry $50 Hole Signage Sponsorship $200
Setting the stage
You may notice the foundation is for cat and dogs, and the sponsorship names are using that theme. Be creative and use the name of your tournament and the purpose of the foundation to set the theme. Carry this through even on the mulligans. Instead of giving tickets as mulligans, give stickers of cats and dogs that the player puts on his/her shirt. Exercise your imagination and keep the theme going in all aspects of the event.
Tournament Day Preparation
The golf planning is the second aspect of your event, and just as distinguished as the fund raising. The golfing day is a climatic end to a hard road. If you have done everything well, the tournament should be the easy day. After all, the hard work is done!
Where, when, how
Setting a date is the first task. I usually start by picking the month, and then the day of the week that works best before picking a date. Picking a day is key to your audience. If you are looking at mostly business and corporate players, I would choose a weekday. Church groups and organizations drawing only from their members may want to choose a Saturday. I avoid. Sundays, as that is a family day for many people, making turnouts poor.
Weekdays work well for a number of reasons. Many companies see a tournament as a business function and do not use count these as days off. Another is hole sponsors who indeed are working also bask in a midweek tournament. A good compromise is a Friday afternoon tournament.
Determining where to hold the tournament
Many considerations need to be made for the location of your event. Do you need to have it in a particular city or county? Tournaments for a city or community entity should stay in the community they serve.
If you want a Saturday tournament, which courses allow tournaments on Saturday? Courses often reserve set days of the week and set times available. Find which course will work with your time desires. Typically, a shotgun start (all players tee off at the same time on different holes) will only be 7:30 am and 1 :30 pm.
Public or Private
You are choosing the level of your event, and what will best match your needs. Neither is better than the other in general. What you must determine is which offers what your group needs. If you want to be open to anyone who would like to play, public courses generally have lower green fees, which can make your entry fee low. My entry fees range from $65 to $250 per person. Review your audience and goals.
Public Course Pros
Typically, a public course will have less expensive green fees and offer more days available for tournament play. The dress code is typically more relaxed than private, allowing for non-collared shirts and denim shorts or pants. Players may be familiar with the course, making some more comfortable with play.
Public Course Cons
Staff services are microscopic so it is best to find out what is and is not included in the tournament fee. The course may be start for public play during your event. Course conditions will vary.
Private Course Pros
Private courses can command a higher registration and/or sponsorship fees if the course is members only. This means unless the player belongs or plays in a tournament there, they would not otherwise have access to play there. More services are offered, with more personalized attention given to your group. Course is usually closed and reserved for your group only. Course condition should be excellent.
Private Course Cons
Tournament days and times are limited, and fees are more expensive. Dress codes are strictly enforced, which may require a player to purchase appropriate attire from the pro shop before being allowed on the course.
Services
Courses offer different services. Here are some items to look for in determining how powerful you are getting for your tournament fees. Will the staff:
Produce pairing boards
Tally and post scores
Valet bags to carts
Print score cards
Print cart cards
Form rules sheet
Set up/take down course signs
Set up/take down contest holes
Provide beverage carts
Offer rental clubs
Take delivery of hole in one cars or allow them placed on the course Place hole in one cars or other prizes
Offer forecaddies
Provide volunteer carts
What to ask for
Deposit
You will book the course months before your tournament, and no sponsorship money is in yet. But the contract from the course says they need a $1,000 deposit now. What do you do? Ask the course to allow no deposit or a small deposit now, with the remainder at a future date. This is almost always negotiable.
Can the course offer you 15-30 days to pay in full after the tournament? Some sponsors may be outstanding at the time of play and this can buy you the time you need to collect.
Vendors
A sales point for some potential sponsors is the ability to offer their products for trial at the event. For example, a soda or beer company would like to do a sponsorship, and would like to have their product available for sampling on the course. Negotiating this will depend on the course policies on outside food and beverage, but there are facilities that will work with you. Don’t be afraid to ask!
Donated Food
Some courses will allow outside food vendors to back the lunch or dinner. Perhaps the Sub Shop or Steakhouse would like to donate lunch for the players. This will significantly save your costs, and give the restaurant ample exposure.
Tournament types
Shotgun, reverse shotgun and tee time play
How many players can I have?
A full shotgun is 144 players, having 8 players on each hole. Examine a slower round, at least 5 hours for this many golfers. Therefore you should be able to sell up to 36 foursomes. If you have over that, you will need to add an additional shotgun start. You can race a two day event at that point, or have a double shotgun in a single day.
Double shotgun tourneys
A double shotgun will accommodate up to 288 players in one day. You need to be prepared to have lunch available during the day, at least for the volunteers. You do not have to feed they players lunch, however you should make obvious the course restaurant offers lunch.
There are two ways to run a double. You may want treat the flights as separate groups completely, or have them combined. If separating them, you will have a luncheon banquet for the first flight with awards for those winners, then a dinner banquet with awards for those players. It is purely up to your preference.
Pairings - The good, the bad and the ugly
This is the game before the game. Pairings are not as easy and you need to pay conclude attention to them. Treat pairings delicately and you will be all the better for it the day of the event.
Believe it or not, some players score into arguments on the course. A day of fun can turn into a day of disaster if the players become unhappy with each other.
1. Do not put better players immediately behind slower ones. This causes frustration, which causes problems. They may obtain fidgety and tee off while the other team finishes the hole, causing an altercation to ensue.
2. If there are two companies who are putting in twosomes, AL WAYS clear the pairing with each other before the fmal pairings. Most will happily salvage, the ones that don’t can then be placed in a more suitable group.
Political Candidates/Elected officials/Local Celebrities
Be very cautious when candidates, officials or celebrities are playing. Be especially wary when placing them with other players. ALWAYS clear them with the potential partners. In fact all single partners should be cleared with each other, but this is especially true with political or high profile personalities. For example, DJ. Rick from 98.7FM is joining us for a day of fun. All the players love this guy and want to play with him because he’s a local celebrity, just? Wrong! Pair him up with Jeff Jones who hates Rick’s show and you have the makings of disaster.
Competitors
If you do have several of the same types of companies involved, do either space them out or separate for the pairings and signage on the course. Express competitors like Coke and Pepsi for instance, SHOULD NOT be placed near each other in either category. Indirect competitors such as a formal restaurant and a casual one may like to be placed near each other for pairing nnmo_e_
Hidden Money
Selling sponsorships to tournaments is just one way to bring in money for a tournament. However, there are many other “hidden” ways to bring in more money at the tournament. Once you have the players there, you can easily raise thousands more the day of the event.
Mulligans
Mulligans are simply a “get another shot free” card. The most common way to have mulligans at your tournament is to sell them at registration. Mulligans can be stickers players keep on their shirts, tickets, what ever your imagination can near up with. One tournament I do uses peanuts as mulligans.
Most players will buy mulligans. The type of tournament you have will dictate how many mulligans to sell to each player. For a very informal “fun” tournament, offer unlimited’ mulligans. I recommend selling them for $5 each. For a more competitive tournament with cash as prizes I would have a limit of two per player to make the playing field as even as possible.
You can recognize how if you have one hundred players and if eighty buy two mulligans each, you have made $800 with little effort. You will need one person selling mulligans at the check in region to make this successful. You can even offer mulligans for sale out on the course once the golfers are playing.
Drawings
Drawings are another enormous plot to make extra money on tournament day. I refrain from calling them raffles, as some states have strict rules governing tme raffles, including a license by the state. By running a “drawing”, you avoid this technicality.
One way to run a drawing is by giving each player a numbered designate upon check in. Let them know it is for a door prize drawing later. Then, at the awards banquet, offer more for sale, giving them better odds of winning. Or, you may not give out any free tickets and have a few great items available for a drawing. This makes it mandatory to purchase a brand if they want to win. You can sell the tickets for as puny as $1 or as much as you like,,depending on the prizes. Generally, I ask my winners must be present, as it makes things run quickly and eliminates trying to distribute prizes later.
Auctions
Silent Auctions
Silent auctions are simply auctions with bidding sheets that are run for a place time frame. This allows the players to view and assure on items at their leisure. During a tournament, most bidding will take place as players come in from playing. To ensure time to grunt, do not have the food ready immediately as they come in, but allow fifteen minutes of bidding time to start before serving. After the awards, have another five to ten minutes before closing the bidding, and announce a final close time when sheets will be pulled.
Live Auctions
Live auctions will have an auctioneer or someone facilitating the bidding process. I recommend having items worth $200 or more for live auctions. It is completely pretty to have a mixture of both auctions at an event, and I do this quite often. We offer lower priced items on the silent auction tables, and a few select larger items for the live auction. Previous auctions I have run in conjunction with a tournament have raised from $600 to $25,000.
Course Contests
Contests to consider are betting holes, longest drive, and putting contests. One way to set up a betting hole is to spend a par three and have a circle around the hole, in a 10ft radius. Players put in a minimum of $5 to have a chance to double their money back. If their drive is within the circle, they rep $10 back. Only about 1/3 of the players win with this game. And if they do win always ask if they would like to donate their winning back to the charity, most will if asked. For longest drives or any other contest on the course you may be running, have someone at the hole collecting money. Each player must pay for a chance at the contest. We have used this for the hole in one contests as well.
For a putting contest, it is best to run this before or after play. Ticket with tees on the putting green a launch area and a hole to put to. Have three balls and a putter as well. When the players arrive, charge a minimum of $5 for three chances to hit the ball in the hole for a prize.
Think of each player that arrives having $20 in his pocket, and think of modern opportunities to get each dollar. After all, this is a fund raiser!
Filed under Email Marketing Pro by on Jan 29th, 2012. Comment.
Q: How can I market by home business on a exiguous budget?
A: There are many ways that you can market your home based or small business on a limited budget. You don’t need to have the funds that a large corporation has in order to score your business seen by millions. This is the beauty of the Internet.
The first thing that you will need to do is create a professional corporate identity. You will want to do this once you have your products and services in plot on your own website or catalog. I will go further into some of the techniques that you can use and how you can create your own corporate identity.
Defining Your Corporate Identity
As a business owner you will create the decisions about the typeface, colors, paper, and the overall identity of your business, because these details will assist deliver your image to your constomers.
Your business identity appears on anything that leaves your home-based business office. This includes your business cards, dispute mail postcards or other mailings, brochures, Websites, notecards, letterheads, and envelopes. You will want the logos on any of your marketing and office items to look as professional as possible.
These three elements are what your corporate identity will consist of:
Company Name
Tagline or State Statement
Company logo or the unique heed
Why The Corporate Identity Is Important
Your corporate identity tells the world that you do mean business and allows you to enter the business world with a splash and an immediate demand for your services or products. You want to make definite that you have your corporate identity true the first time, because if you don’t it is difficult to go back and correct it later.
Your corporate image defines the value you set for your customers and a powerful, unified image of what it stands for.
This is the overall impression that you want people to see in your company. You want your image to say that you and your business can project excellence and that you can deliver on what you promise your consumers.
Your corporate identity is an investment in your company before it becomes an expense to your bottom line. This is due to the fact that your identity is communicating a a sustainable branding image for your targeted market.
Business Cards, Brochures, Other Marketing Materials
When it comes to the marketing materials, you will want to leverage every piece that leaves your office. This includes your invoices, letters and envelopes, e-mails, business cards, flyers, and any other source that you choose to use to get the word out that you are inaugurate for business.
Make sure that your logo, address, phone number, e-mail address, and website are on every piece that leaves your office. With these things on your marketing materials, your targeted customers will know how they can collect you in the real world as well as the Internet world.
Setting Up Your Business Cards
When you set up your business cards, use both sides of the card to maximize your exposure. Why not, you are paying for the cards anyway, though you will pay a little more for copy on the help of your card. Do not leave the reverse side of the card blank because you are missing out on a valuable part of introducing your company to potential clients.
Here are a few tips to help you set up your business cards for their fullest advertising potential:
Your corporate identity
You want to provide your logo, company name, and tagline/ position statement. After all, this is why you set up your corporate identity.
Your mailing address and e-mail
Many people in the USA use e-mails as a primary way of communicating. You will want a professional-looking e-mail address-not one from Yahoo, Hotmail, or any other free e-mail account as this will show that you are an amateur. For instance, Yourname@yourbusiness.com is a more professional e-mail over IAMSOCUTE@yahoo.com. You will also want to include your mailing address. Many still like using the Postal Service for conducting business and transactions. You may want to believe renting a postal box to receive your snail mail. If you choose to use your home mailing address instead, add a suite number to the end of your mailing address. The postal people will know that it still goes to your home and not to a commercial area.
Your phone and fax number
If at all possible get a separate line for your business and create a train mail greeting. Some people use their cell phones as their business lines rather than adding another line to their home phone lines. If you don’t want to receive phone calls after business hours, turn off your cell phone and let the instruct mail consume your calls. This can be considered a device to “hire” a virtual assistant in the process.
List your services
This is where the back of your business card comes into play. You can list your products or services on the back of your business card. When a potential customer picks up your business card, even months after you gave it to them, they will know why they have your card due to the information on the back of the card. This will give you the advantage over your competitors.
Your Company Brochures
In most cases, creating a company brochure is a great idea. If you feel this isn’t a task you want to tackle, try a professional looking folder that you can customize by inserting individual sales sheets, product and service information, and other marketing materials such as a press release, newspaper clippings, or a comparison price list into.
For those who want to take the brochure route, the key to your brochure’s success is leveraging its employ. You will want to choose a format that you can use to serve a dual purpose.
When you choose a format that allows you to mail your brochures, you can also take them to trade shows as a marketing piece and any that you have left over can be passe as a direct mailing piece later.
For example, in Microsoft Works there is a tri-fold brochure that allows you to use one section as a mailing section. You can add your return mailing address in the upper left hand corner of the center back section of the brochure.
Here are some elements that you should include in your brochure or folder:
Your corporate identity
You will want to add this to your company brochure too. This information is the same as your business card corporate identity.
Your information on the value you provide-Let your customers know that they are better off doing business with you rather than your competition. You do not want to talk ill of your competition though. Prove that what you are offering is of better value to them.
Company Information
You will want to have your contact information, hours you are open, the background of your company, and the products and services you offer.
A visually appealing layout
You will want to make definite this is consistent with your corporate identity.
A call to action
Develop it obvious what you want the reader of your brochure to do once they are finished reading your brochure.
You will want to follow up with everyone to whom you give any marketing piece. When you have sent out the mailing pieces to the potential customers and once they have received it, call them in a few days to check when a good time to set up an appointment would be. You won’t want to become too pushy in this area, as that has a tendency to turn people off.
More Shoestring Marketing Materials
Below is a list of other marketing material options that home-based businesses can use with the three marketing vehicles that have been touched upon so far:
Oversized postcards can be used for announcing a new business or advertising special offers.
Data sheets can be used for a greater level of detail about your products or services.
Electronic newsletters can be used to market to those who want your business information via the Internet. You can also keep your existing customers, as well as potentially new customers, up-to-date on the events that are happening with your business. This can also crop back on your printing and mailing costs.
Preprinted clamshells
Clamshells are hinged, fold-over custom contoured double blisters which allow two-sided product visibility. They are generally designed so that they may hang or be free standing on a counter prove. These are good tools for a small business to use. These can be printed with your company’s most up-to-date information and these can be printed from your own computer while still delivering a professional and consistent corporate identity.
Once you have a strong corporate identity, your marketing pieces will far succeed your expectations. Now you will be able to create professional pieces that will leverage their exhaust in maximizing your investment.
Filed under Email Marketing Pro by on Jan 25th, 2012. Comment.
Many sources are available to people interested in identifying what companies operate in particular addressable markets or industries, and for gathering useful information and intelligence on them. While many are obvious, others may not be so, or may be employed in marginally effective or ineffective manners. The sources identified herein are useful for business planning, market analysis, evaluation of products or services, or support job search related efforts – among other uses. The numbers of sources are come infinite; I have listed and discuss those I have found to be of value to supplement those that may be found in the research section of public libraries:
1. Internet search
2. Securities and Exchange Commission 10-K and other filings
3. Yahoo finance (and similar tools) – data and message boards
4. Company websites
5. Company product or capability literature
6. Company newsletters
7. Business journals and newspapers
8. Industry and trade magazines, business and interest (or hobby) magazines and periodicals
9. Industry and trade blogs and forums
10. Trade shows and industry events
11. Business and professional networking sites
12. Manufacturer representatives
13. Recruiters
14. Customers of competitors or businesses of interest
15. Competitors
16. Job board advertisements
17. Employees
18. Business brokers
19. Social and Philanthropic organizations
20. Chamber of commerce, Phone books
21. Local, and other, government officials, regulatory agencies
22. Universities – professors, student theses, alumni associations
23. Cold calls
24. Thomas Register
25. Paid information sources
There are other sources, to be sure; those listed above are sources I have used with success in gathering intelligence to support creation of business plans I have written and market analyses coincident with such endeavors.
Discussion:
1. Internet search: Perhaps the most common, or soon to become so, method for gathering information. The key is to identify multiple search query statements or keyword strings – not impartial one. In many cases, an internet search will show how fragmented the internet really is; a single search query may result in a mixed bag of links, pointing to individuals, companies, events, etc., and articles – which may or may not be germane to one’s interests. This is typically the result of one or more factors such as the tags in, activity levels of, or updates to, a given website, hence, the importance of multiple search and keyword combinations for any given query.
2. Securities and Exchange Commission filings: If the company is publicly traded, the site www.sec.gov can be invaluable. Filings are available in html or pdf formats, and contain a wealth of information not only on strategy and discussion of unique business performance, but on board of director and executive changes, acquisitions, mergers, and closure/exit of business lines, litigation, financial trends, and often, useful market data that a competitor would otherwise have to pay for.
3. Yahoo (and other) finance boards: Not only does this state contain information on financial statements, corporate officers and board members, it contains a message board. A great deal of traffic is nonsense – e.g., someone promoting a stock market tool or website – leaving the balance a mix of investors, disaffected current and former employees, and company management responses to some of the postings. The opportunity here is not only to data mine the postings, but to contact the users and ask the questions you seek answers to.
4. Company websites: Websites are useful not only for data mining press releases, but also to identify key executives and other employees that can be searched for on the internet and in business and social networks. Often, once a name is identified for a key position, the person can be contacted by phone – switchboard or automated directory – or their email address can be discovered, leading to a point of contact.
5. Company Product and capability literature – this information will identify the addressable market space and capabilities of an organization, and at times will contain statements that indicate specific market approvals, such as “Euro III certified” or other market certifications.
6. Company newsletters: If you are in the area of the company of interest, stop in the lobby – newsletters may frequently be found on end tables. In addition, lobby areas usually contain plaques and awards – providing other research leads (customer names, certifications, etc., awards, milestones, notable events). In the event you are remote to the location of the business, many companies have email newsletters that can be signed up for, or “contact” locations on their websites that requests for information – such as the latest newsletter – can be submitted to. As these are typically administered by clerical and/or junior staff, the response rate is typically very high.
7. Business journals and newspapers: These sources will often contain articles on companies, with information ranging from things as innocuous as “people in the news” – who joined the company in a key position, who is retiring, who was promoted – to executive interviews, press releases, and newsworthy events of journalistic value to newspapers. Many have article search – to include archive search – capability. Advertisements can also be data-mined.
8. Industry and trade magazines, business and hobby (or interest) magazine and periodicals: These publications – print and electronic – often identify industry-, company-, and product-level changes, in addition to newsworthy industry events and insights to include interviews with key company and industry leaders. I have found these sources particularly useful for finding data and statistics. Advertisements can also be data-mined.
9. Industry blogs and forums: Blogging is a growing activity and a rich source of information and analysis by hosts/blog owners. The bloggers and forums are populated by thought leaders, knowledgeable people, and by contributors that comment on the blog topics. In addition, bloggers and contributors can be contacted to delve further into information, insight, and opinions relevant to your interests.
10. Trade shows and industry events: Explain up at a trade show, and you will find everything from company representatives – to include executives in some cases – to competitors, and literature. Most importantly, these events can be very fruitful when it comes to identifying differentiation strategies, new product development, and capability plans. There are also many occasions in which dialogue will reveal elements of enterprise strategy.
11. Business and professional networking sites: ZoomInfo, etc., Spoke, and LinkedIn: These sites contain information on companies, and search queries on these sites can often identify people by title/function/location – for original and former employees. Many profiles possess personal or company email addresses, and some profile biographical and career summaries identify accomplishments and other information that provide valuable insights – particularly when such sites are data mined over several or many names.
12. Manufacturer representatives: Manufacturer representatives promote and sell, on a commission basis, products. They are excellent sources of information on companies, to include company management, capabilities, activity, news, developments and competitor analysis. If a manufacturer’s representative is found for one company in a market segment, one will typically glean other companies in the same space using manufacturer representatives too.
13. Recruiters: Company relationships with recruiters usually include detailed candidate skill set requirements and the reason for the hiring need. Recruiters are fervent in viable candidates – with or without an opening for your specialty – and they will usually talk with you and share information. If you are not a viable candidate, an suited strategy is to ask for a point of contact within the company of interest; a name or names are usually offered. Recruiters also tend to specialize either in a particular profession and/or industry, and many have a background in the profession or industry they focus on and support as recruiters. In that regard, they are valuable information sources in and of themselves.
14. Customers of competitors or businesses of interest: There are a variety of ways to find customers; one is petite only by ingenuity in that regard. Sources such as “Angie’s List” and the Better Business Bureau can be worn to review recommendations and complaints. In larger companies, staff in supply chain or purchasing can be located by asking for the employee that is in charge of or responsible for buying “commodity X”.
15. Competitors: A call to the sales staff, visiting a booth at a trade exhibit, or “contact us” email, is an effective method for gathering information and intelligence. A seek information from about product or company focus will often result in prompt identification of differentiators, and many times will provide information available through alternative channels relative to other companies that compete with the competitor on topics such as performance, products, or services. This is an excellent method to catch information from divergent perspective.
16. Job board advertisements: What company is hiring, and what type of people are they hiring? What are the skill sets and experience desired? How many people do they need? Where are the openings – at what locations of a company? What is the reason for the need? A great number of job postings provide this information; at times, in a single posting, and on other occasions, a number of postings must be reviewed to accept insight into activity and why it is occurring.
17. Employees: Most people want to help. If you protest an interest – for example – in getting a job with a company, whether it be to the receptionist, HR manager, or Director of Operations, this innate quality of human nature often provides insights on how a company is doing, whether the company is hiring or not, and key events. From a competitive intelligence standpoint, this source is a little more checkered, but at times may provide insight on contract awards, etc., staffing plans, and other useful information.
18. Business brokers: This applies more to privately held companies of smaller size. Most all business broker websites allow searches by business type; some support local metropolitan area search scope, others, national. This is a little more indirect of a method, but at times can be a source of competitive intelligence. A broker website inquiry can often put one in contact with a principal, through which one may be able to obtain historical financial statements, pro forma statements, and other information such as photographs which may provide powerful insight into the state of the competitor’s business, business model, and future plans – at no cost. This source typically requires execution of a non-disclosure agreement.
19. Social and philanthropic organizations: Rotary, Lions, etc., organizations, clubs, and associations: These organizations have many civic and industry leaders, business owners, and executives as members – in addition to employees in different functions and career levels. Members of these organizations are connected in common cause with others they may otherwise never have occasion to interact with, and may provide referrals and names of use relative to industry and company contacts. The power of this source is to network with members of such organizations.
20. Chamber of commerce, phone books: Very basic. Attend a mixer at a chamber of commerce, and even if the company is not a member, someone there has probably worked for them, or done business with them, or has a friend or family member at the company. Phone books provide the main number of a business, and once called, request can be made to voice with the “head of engineering” or the “general manager”, etc.
21. Local government officials, regulatory agencies: Most every city has an economic development director or some variant of the position, in addition to council members engaged in some develop of commerce. Local – and for larger companies, region and even federal government – officials have contact with the leadership level of companies, and in larger cities or counties, will have adjunct, quasi-governmental agencies with a charter to promote and grow economic activity within their geographical state of responsibility. Regulatory agencies often provide information under the freedom of information act regarding filings, violations, etc., which may provide insight into technological, quality, manufacturing, design, process, or other issues resident within a company.
22. Universities: Professors often consult for companies, or have conducted significant research on a given industry. Students may, in completing assignments, calculate the cost of capital for a company in a finance course, analyze an industry in a marketing class, or analyze a company’s competitive strategy in a capstone strategy class. There are often animated insights and interesting data contained therein, and many times, students, in completing such projects and assignments, are able to communicate with company leadership and discuss topics that otherwise would not be available to a non-academic party. Many Doctoral and Master’s theses and a ample number of undergraduate papers are available through university libraries and university systems within a State. Alumni associations can also be key sources of information to researchers, as a common experience is the lead-in from which inquiry may be based.
23. Cold calls: If you are a calling a competing company, you must decide how to conduct the call. I have found through personal experience that forthright communication about who you are and what you are looking to do will typically provide more information than an attempt to be coy or cunning. I make a habit of researching many of the sources identified in the preceding paragraphs first, and have found doing so before a cold call useful in facilitating a collaborative exchange of information; after all, your competitor is alive to in what you are doing too, and your thoughts on the industry, etc., and on customers. If your purpose is to find a job, you will find people are generally willing to assist. The key is to identify your interests and intent at the outset of the call.
24. Thomas Register (and similar sources): The Thomas Register is primarily a tool for sourcing suppliers; it can be searched to identify company size in revenue and number of employees, and worn to identify locations and products. The necessary determinant is how any given company uses Thomas Register as a tool.
25. Paid information sources: These range from industry associations and councils – typically non-profit – to businesses that do analyses and create market studies – and sell them on a fixed-price basis to customers interested in industries and technologies typically characterized by big addressable markets. I have found industry associations and councils to provide more useful information, and at far more reasonable prices. Dun and Bradstreet falls into this category, as do others such as Hoovers, however, these sources rely on maintenance from companies and other sources to maintain accuracy of information. I have found the data to be very moral in some cases, and very unsuitable in others.
The sources and methods for gathering information listed above are by no means comprehensive or all-inclusive; they represent those I have used in and throughout my career to gather information. I have weak these sources primarily to write business plans, however, they are also relevant to job search, market analysis, and other endeavors.
Filed under Email Marketing Pro by on Jan 21st, 2012. Comment.
Earlier this month, Wake Forest University Baptist Medical Center released a report (Chilton, 2008) citing high levels of inflammatory arachidonic acid and Omega 6 fatty acids in tilapia, while also noting very low levels of valid Omega 3 fatty acids. To most consumers, this was something of a surprise. The American Heart Association suggests two servings of fish per week, in order to make definite you fetch enough Omega 3 fatty acids in your diet. Most people never think twice about what kind of fish they should be choosing to meet this recommendation.
I had a chance to discuss this research report and an article I wrote on the health implications of eating farm-raised tilapia with an industry insider.
This is the first of a series of articles based, in part, on that discussion.
I raised this topic with Jim Nunneley, Vice President of Marketing with RainForest Aquaculture. Rain Forest Aquaculture is a major importer of novel (as opposed to frozen) farm-raised tilapia into the United States and has its own tilapia farming operation in Costa Rica. Mr. Nunneley cautioned that he needed time to impart with other nutrition experts before making a formal statement, but was willing to share some of his immediate reactions.
Worse than Bacon or a Hamburger?
When asked about the results of the Chilton leer, Mr. Nunneley replied: “Dr. Chilton has made comments to the press that eating bacon or a hamburger may be less harmful to a person than eating tilapia. I find that pretty hard to swallow, but again, we are conducting our own studies and seeking the opinions of other experts in nutrition before we make a formal statement on Dr. Chilton’s study. I will say that this is a healthy discussion.”
The Chilton recognize suggested that tilapia convert short chain Omega 6 acids, found in high levels in corn, into arachidonic acid and store this in their tissues. The arachidonic acid causes inflammation in the body when eaten by humans and can exacerbate issues such as cardiovascular disease, asthma and even arthritis, all of which are conditions related to inflammation. It was this inflammatory effect that prompted Dr. Chilton to remark that eating tilapia is worse than eating bacon or a hamburger.
Rain Forest Aquaculture Willing to Change
While we both acknowledged more work needs to be done to evaluate these claims, I was heartened that Mr. Nunneley, representing one tilapia farming operation, responded: “We take the study seriously, and if we have to adjust the diet of our fish to produce a product that is healthier for our customers, so be it. We are very pro-improvement.”
I take him at his word here, and I’ll tell you why. Rain Forest Aquaculture is based in Costa Rica where the costs are somewhat higher than those of their chief rival, China. As a former product manager of luxury goods, I can tell you that when you have higher costs, you recognize to differentiation to market your products. Currently, fish-farming operations in the Americas use new versus frozen as a differentiator.
Their claim is that recent (never frozen) tilapia from the Americas is better tasting than tilapia from China, which loses some of its taste during the freezing process. Adding another key differentiator, such as higher ratio of beneficial Omega 3 fatty acids to Omega 6 fatty acids than Chinese tilapia due to the higher quality feeds used during the farming operation, would only help American tilapia farms compete more effectively.
“We’ve never marketed tilapia as a ‘health food’ but only as a healthy food,” Nunneley said. “It is important to us to continue to be considered as such. If the research yields results that we feel should be incorporated into our [standard operating procedures] we’ll certainly do that. As an industry, we are still less than 20 years old and learning every day.”
In a day when “plausible deniability” seems to govern our country’s policy, the willingness of a vice president of Rain Forest Aquaculture to assume that there may be steps that his company should take to improve was refreshing.
Plausible Deniability Revisited?
On the other hand, I don’t want to leave you with the impression the tilapia farming industry is accepting these results without question. Indeed, Nunneley repeatedly referred to the need for further review of the results — and for novel tests to be conducted by Rain Forest Aquaculture’s own experts — before he could fully address Dr. Chilton’s statement that tilapia is worse than bacon.
“We think it’s important consumers get the ‘whole story’ regarding tilapia. At this point, it’s too early to tell whether this is an indispensable seek or not,” Nunneley stated. “It will take a couple of weeks, at a minimum, to understand the merits of the study and to determine our response. There has been some response from within the nutrition industry that has been critical of Dr. Chilton’s study.”
While some of these statements could be interpreted as setting the stage for denying Chilton’s results, I contemplate we can all agree with Nunneley’s final statement: “One way or another, this process is making us capture a closer look at our products and I think that is a well-behaved thing. The consumer deserves to know what they eat, and we intend to continue to produce high quality products they can trust.”
Continuing Series of Tilapia Articles
As I continue this series of articles, I will discuss such topics as:
· The Tilapia Farming Industry’s Record on the Environment
· What Goes into Tilapia Goes into You – a look at the feeding of tilapia in farming operations around the world
· Tilapia Farming Around the World: China vs. the Americas
Additional topics will be covered. The goal of the final article, with the Company’s Vice President of Marketing, will be to address the findings of Rain Forest Aquaculture’s experts once those results have been received and evaluated. I, for one, am very eager to hear how that turns out. If you want to receive an email notification when these future articles are published, you can use the subscribe button at the top of this article to be alerted each time I publish a new article.
Source Material:
Wake Forest University Baptist Medical Center, Wake Forest Researchers Say Popular Fish Contains Potentially Dangerous Fatty Acid Combination,retrieved July 8th, 2008 from http://www1.wfubmc.edu/News/NewsARticle.htm? ArticleID=2400
Filed under Email Marketing Pro by on Jan 20th, 2012. Comment.